Skip to content
WorldBrand.AI

Ya Kun Kaya Toast controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

Back to profile1 entries

  1. 2021

    Ya Kun responds to backlash over promotional material listing Taiwan

    Company response

    After promotional material for Ya Kun appeared to list Taiwan as a country and drew criticism and boycott calls from Chinese online users, Ya Kun issued a public apology. The company said an internal investigation found that production of the material had been outsourced, acknowledged it had not strictly reviewed every image, and said it had removed the materials immediately.

    Company response

    • Apology — Ya Kun Kaya Toast

      In response to the backlash, Ya Kun has issued a public apology addressing what they said was a "mistake"

    • Investigation — Ya Kun Kaya Toast

      The company said that after conducting "internal investigations", they found out that the production of the promotional material was outsourced to another company.

    • Remediation — Ya Kun Kaya Toast

      The company added that they were "deeply remorseful over the severe mistake that should not have happened", and have removed those promotional materials "immediately".

    Source excerpt

    • Ya Kun Kaya Toast, the staple Singaporean coffee-and-toast chain, has become the latest foreign brand to be targeted by Chinese social media users after their promotional material appeared to list Taiwan as a country.
    • Many Weibo users accused Singapore of being "anti-China", while some others called for a boycott on the brand as well.
    • The company said that after conducting "internal investigations", they found out that the production of the promotional material was outsourced to another company.
    Source