Xingyin Information Technology (Shanghai) Co., Ltd.
Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2026
Shanghai police detain blogger over fabricated Xiaohongshu IPO failure post
Issue disclosure
On August 23, 2026, Shanghai Huangpu police announced that a self-media blogger surnamed Mo was administratively detained for fabricating a post claiming that a well-known company's IPO had failed and publishing it on a securities investment platform. A person familiar with the matter said the company was Xiaohongshu. Police also ordered the content to be deleted and a clarification to be issued.
Shanghai Huangpu police announced on August 23, 2026 that a self-media blogger surnamed Mo was administratively detained for fabricating a post claiming a well-known company's IPO had failed and publishing it on a securities investment platform; a person familiar with the matter said the company was Xiaohongshu. Police also ordered the content deleted and a clarification issued.
Source excerpt
经查，莫某在网上看到相关公司诉讼纠纷的信息，抱着博眼球的心态、在并未核实真伪的情况下，杜撰“企业上市失败”随后发布在证券投资平台。
最终，莫某因虚构事实扰乱秩序的违法行为被黄浦警方依法处以行政拘留处罚。同时，责令其删除相关内容并进行澄清。
2026年8月23日，澎湃新闻（www.thepaper.cn）记者从上海市公安局黄浦分局了解到，7月8日，某企业向上海黄浦警方报案称某自媒体博主发布内容为“知名企业上市失败”的不实帖文，对公司声誉造成负面影响。
2022
Xiaohongshu sues agencies over fake promotional posts
Lawsuit filed
Xiaohongshu said it had filed suit against four promotional-platform and MCN organizations over businesses that wrote and published fake promotional posts. It sought an order to stop the activity and RMB 10 million in compensation.
Stated objective. The article says the compensation would be used for platform governance of fake promotional posts.
Source excerpt
小红书宣布正式对微媒通告、成宝、南京贻贝等4家通告平台和MCN机构提起诉讼，这些机构从事“代写代发”虚假种草笔记的业务
并赔偿小红书经济损失1000万元，赔偿金将用于平台虚假种草治理。
小红书表示，上述平台和机构从事“代写代发”虚假种草笔记的业务，帮助商家及博主进行虚假推广
2021
Xiaohongshu responds to advertising penalty
Company response
In January 2021, Xingyin Information Technology (Shanghai) Co., Ltd., the operator of Xiaohongshu, published a notice responding to an administrative advertising penalty disclosed that day. According to the notice, the company's review found that the penalty concerned inappropriate wording in a 2018 article posted on its official WeChat account, and the company stated that it had handled the article in question. The notice was reported by Sina Finance on January 14, 2021.
Xiaohongshu published a notice responding to an administrative advertising penalty disclosed that day. It said its review found the penalty concerned inappropriate wording in a 2018 article on its official WeChat account and that it had handled the article.
Company response
Clarification — 小红书
通告显示，该行政处罚经核查是针对2018年官方微信公众号一篇文章内容用语不当，已对问题文章进行处理。
Source excerpt
1月14日，小红书微博发布核查通告，回应同日天眼查披露的一则关于小红书的广告处罚。通告显示，该行政处罚经核查是针对2018年官方微信公众号一篇文章内容用语不当，已对问题文章进行处理。
详情显示，被处罚原因为：违反本法第十七条规定，在广告中涉及疾病治疗功能，以及使用医疗用语或者易使推销的商品与药品、医疗器械相混淆的用语。
公司接到举报已对问题文章进行处理，并对所有官方公众号文章进行重审，严格按照监管要求认真落实整改。
2021
Xiaohongshu bans 29 brands over suspected fake marketing
Issue disclosure
Xiaohongshu announced that it had launched a new campaign against fake marketing and banned an initial 29 brands suspected of fake marketing. The report says content related to the banned brands was no longer displayed in searches.
Stated objective. The campaign's stated scope includes the upstream and downstream of the fake-writing-and-posting industry chain.
Source excerpt
目前，在小红书上搜索一些被封禁品牌的关键词，相关笔记内容已经无法显示，页面仅出现“该品牌涉嫌虚假营销，相关内容不予展示”的提示。
12月16日，小红书发布消息，平台已启动新一轮“虚假营销”治理专项，首批29个涉嫌虚假营销的品牌被封禁。
2019
Xiaohongshu responds to reports of fake traffic and reviews
Company response
After CCTV reported that e-commerce platforms faced black-market activity involving fake traffic and reviews, Xiaohongshu said it had an independent anti-cheating team and took action against fake posts and malicious traffic manipulation, with penalties when cases were verified.
Source excerpt
12月23日，央视《朝闻天下》关注到电商平台存在的刷流量、假评论等黑色产业链。对此，小红书第一时间做出回应，称黑产刷量行为是小红书一直以来严厉打击的对象。“平台早已设有独立的反作弊技术团队，对虚假笔记及恶意刷量采取实时打击，一经查实严厉处罚。”
公司接到举报后已当即对问题文章进行处理，并对所有官方公众号文章进行重审，严格按照监管要求认真落实整改。
今日，针对“广告违法被罚2万元”一事，小红书回应称，该处罚是针对2018年官方微信公众号一篇文章内容用语不当。