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White Fox controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2026

    Adidas sues White Fox in Australian Federal Court alleging three-stripe trademark infringement

    Lawsuit filed

    Adidas has sued Australian online fast-fashion retailer White Fox in the Federal Court, alleging that clothing sold with a four-stripe design is deceptively similar to Adidas's three-stripe trademark and trades off its reputation. Adidas claims White Fox rejected repeated requests to stop selling and promoting the four-stripe clothing, and it is seeking orders preventing White Fox from making four-stripe clothing and forcing it to hand over profits made on the products. The action was filed in September 2026; at the first court mention on Friday 9 October 2026, White Fox's barrister said the company would argue the four stripes are decorative rather than a trademark, and the court set the dispute down for a hearing in early 2027.

    Stated objective. Adidas is seeking orders that will prevent White Fox making clothing with four stripes and force it to hand over profits it made on the products.

    Company response

    • Denial — White Fox

      White Fox’s barrister Ed Heerey KC said the Australian company would argue the four stripes emblazoned on the label’s clothing were simply decorative rather than a trademark.

    • Denial — White Fox

      White Fox's legal team has defended the move, claiming that other Australian brands like Cotton On and Sportscraft sell items with "similar decorative stripes".

    • Denial — White Fox Boutique

    Source excerpt

    • Global sportswear brand Adidas claims Australian label White Fox is trying to trade off its reputation by infringing its distinctive three-stripe trademark.
    • Adidas is suing the online fast-fashion retailer in the Federal Court for selling clothes with a four-stripe design, which it argues is deceptively similar to its classic design.
    • This might lead Australians to think Adidas is associated with White Fox and has approved of the design, the documents claim.
    Source