Recent events
Recent events tied to this brand in public sources.
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2021
White Claw rolls out “Let’s White Claw” campaign
Rothco rolled out “Let’s White Claw,” White Claw’s first global campaign, featuring short, unscripted films made with content creators.
2020
White Claw enters the UK and Ireland
White Claw Hard Seltzer is bringing its brand to the UK and Ireland, its first markets outside North America. The brand said it would be introduced almost exclusively online through online video, digital display and social channels.
2020
White Claw announces SXSW sponsorship
White Claw Hard Seltzer announced its sponsorship of South by Southwest (SXSW). The announcement said SXSW 2020 would take place March 13–22, 2020.