争议事件
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2021
VkusVill撤下LGBT家庭广告并道歉
公司回应
2021年7月，俄罗斯零售商VkusVill撤下介绍一个LGBT家庭的宣传内容，并以道歉声明取代。公司称该内容是个别员工不专业所导致的错误。此次撤下与道歉发生在该广告被移除之后，广告中曾出现一对女同性恋伴侣。VkusVill在所引声明中未提供更多细节。该事件作为涉及该品牌及广告内容的争议受到关注。
品牌回应
道歉 — VkusVill
By Sunday, the advertising article’s URL contained a contrite message signed by VkusVill's founder Andrei Krivenko and senior executives.
整改 — VkusVill
Russian organic grocer VkusVill has pulled its promotional material featuring an LGBT family and replaced it with an apology less than a week after posting it.
来源摘录
On Sunday VkusVill apologised for its “hurtful” photoshoot of a lesbian couple.
“We are sorry that this turned out this way and consider the publication our mistake, a manifestation of unprofessionalism of certain employees.”
An upmarket Russian supermarket chain has issued a public apology after it posted an advert featuring a lesbian couple who shopped at its store.