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Vkusvill controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2021

    VkusVill withdraws LGBT family ad and apologizes

    Company response

    In July 2021, the Russian retailer VkusVill withdrew promotional material that featured an LGBT family and replaced it with an apology. The company described the publication as a mistake resulting from individual employees' unprofessionalism. The withdrawal and apology followed the removal of the advertisement, which had depicted a lesbian couple. VkusVill did not provide further details in the statement cited. The incident drew attention as a controversy involving the brand and the advertisement's content.

    VkusVill withdrew promotional material featuring an LGBT family and replaced it with an apology. The company called the publication a mistake resulting from individual employees’ unprofessionalism.

    Company response

    • Apology — VkusVill

      By Sunday, the advertising article’s URL contained a contrite message signed by VkusVill's founder Andrei Krivenko and senior executives.

    • Remediation — VkusVill

      Russian organic grocer VkusVill has pulled its promotional material featuring an LGBT family and replaced it with an apology less than a week after posting it.

    Source excerpt

    • On Sunday VkusVill apologised for its “hurtful” photoshoot of a lesbian couple.
    • “We are sorry that this turned out this way and consider the publication our mistake, a manifestation of unprofessionalism of certain employees.”
    • An upmarket Russian supermarket chain has issued a public apology after it posted an advert featuring a lesbian couple who shopped at its store.
    Source