Vitasoy International Holdings controversies

Mainland China boycott and employee memo controversy

In July 2021, a Vitasoy employee fatally attacked a Hong Kong police officer and then died. A memo circulated by employees described the death as unfortunate and offered condolences to the employee's family. The memo generated intense criticism in Mainland China, where it was interpreted as an inappropriate response to the attack. Vitasoy became the subject of a boycott, and its Hong Kong-listed share price reportedly declined 12 percent on 5 July 2021.

Vitasoy faces backlash over internal notice

Public backlash

Vitasoy faced online anger and calls for a boycott after an internal notice about the death of an employee who had stabbed a police officer was circulated. The notice expressed condolences to the employee’s family; the article reports that critics accused the brand of supporting terrorism and insulting China.