Virginia Slims controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
Back to profile1 entries
2000
Criticism of empowerment-based tobacco advertising
Virginia Slims' Find Your Voice campaign was criticized for associating smoking with liberation and empowerment despite the health consequences of tobacco use. Critics also objected to language and imagery they considered dismissive of people who had lost their voices through smoking-related disease, and raised concerns about appeal to minority women and younger audiences.