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Unilever Pakistan controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2024

    Penalty over Lifebuoy advertising claims

    The Competition Commission of Pakistan imposed a Rs.60 million fine after finding that television commercials for Lifebuoy Hand Wash and Lifebuoy Soap contained deceptive claims relating to hygiene and cleansing performance.

  2. 2024

    Penalty over frozen-dessert labeling

    The Competition Commission imposed a further Rs.75 million penalty and an additional Rs.20 million fine concerning the marketing of frozen desserts as ice cream, citing applicable food-labeling standards.