Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2020
Umbro apologizes over Linfield kit and says it will not promote it
Company response
Umbro stated that the Linfield kit design was based on guidance from the club. The brand apologized for any unintended offence and said it would not promote the product on its own channels. The kit had been compared by some to a paramilitary flag.
Umbro said the Linfield kit design was based on guidance from the club, apologized for any unintended offence, and said it would not promote the product on its channels. The kit had been compared by some to a paramilitary flag.
Company response
Apology — Umbro
We apologise unreservedly for any offence we have unintentionally been party to.
Source excerpt
Furthermore there will be no promotion of this product on any Umbro channels.
Sportswear manufacturers Umbro have said the purple and orange Linfield kit that has been compared by some to a paramilitary flag was “based purely on guidance from the club”.
We apologise unreservedly for any offence we have unintentionally been party to.