UGG controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
Back to profile3 entries
2025
Criticism of Hanni advertisement in China
A UGG advertisement featuring NewJeans member Hanni drew criticism in China over imagery that some viewers regarded as sexually suggestive and objectifying women.
2016
Australian branding and consumer-law scrutiny
The Australian Competition and Consumer Commission investigated a complaint that using Australia in UGG Australia branding could mislead consumers when products were manufactured in countries including China and Vietnam. Deckers subsequently emphasized the UGG name and Californian identity.
2000
Animal-welfare criticism of sheepskin products
Animal-rights organizations, including PETA, have criticized UGG footwear because traditional boots use sheepskin and have encouraged consumers to choose non-animal alternatives. Public criticism has continued alongside the brand’s material and vegan-product initiatives.