Tumi

TUMI is an American premium travel and lifestyle brand founded in 1975 by Charlie Clifford. The company takes its name from the Peruvian tumi, a ceremonial knife, and developed its identity around functional design, durable construction, and an understated luxury aesthetic. Its products have traditionally been associated with black ballistic nylon, practical organization, recognizable hardware, and business-oriented travel use. The brand's assortment includes rolling luggage, hard-sided cases, garment bags, briefcases, backpacks, handbags, crossbody bags, wallets, belts, pens, and accessories for electronic equipment. TUMI's offer spans both travel and everyday mobility, with collections aimed at frequent business travelers, commuters, and consumers seeking premium luggage and carry goods. Its best-known families include Alpha and Alpha Bravo, while the Voyageur line extends the brand's design language into lighter women's travel and lifestyle bags. The 19 Degree collection represents a more sculptural hard-shell direction, including aluminum cases. TUMI has used product-service features to reinforce the ownership experience. Many bags carry a metal plate with a unique 20-digit identification number, allowing customers to register with the TUMI Tracer program so that contact details can be associated with a lost bag and used to support reunification if the item is recovered. The company has also offered a conditional product warranty, with the stated policy changing over time from a conditional lifetime warranty to a five-year conditional warranty across its products. The business has passed through several ownership stages. Oaktree Capital acquired a majority interest in 2002, and London-based private-equity firm Doughty Hanson & Co. acquired TUMI in 2004 for a reported $276 million. Tumi Holdings, Inc. subsequently completed an initial public offering on the New York Stock Exchange in April 2012. Joseph R. Gromek became chairman of the board in December 2013, while Jerome Griffith served as chief executive from 2009. Samsonite announced an all-cash acquisition in March 2016, valued at approximately $1.8 billion, taking TUMI out of independent public-company ownership. The brand has built an international retail and distribution presence, including more than 120 flagship stores and approximately 200 shops globally according to the referenced company history. It also sells through other retail and commercial channels. Partnerships have extended the brand beyond ordinary luggage: TUMI worked with artist Anish Kapoor on a solar-powered PowerPack backpack in 2006, collaborated with Ducati on an eight-piece co-branded collection the same year, and became the official luggage partner of McLaren Racing and McLaren Automotive in 2019. In 2022, its 19 Degree Aluminum Briefcase appeared in the film Bullet Train. TUMI opened its first flagship store in China in July 2025, marking a further step in its physical retail expansion in that market.

Tumi was established in 1975 by Charlie Clifford after his experience with the Peace Corps and time in Peru. The company’s name refers to the tumi, a ceremonial knife associated with ancient Peru. Its first business centered on imported handcrafted leather goods, but the company gradually moved toward products designed specifically for modern travel and business use. Tumi’s growth came from identifying an underserved premium segment between conventional luggage and luxury fashion accessories. The brand focused on useful details, durable materials, internal organization, repairability, and a professional visual language. Ballistic nylon became one of its most recognizable materials, particularly in soft luggage and business bags. This emphasis helped establish Tumi among frequent travelers who wanted products that could withstand repeated use without appearing overtly sporty or fashion-driven. The company expanded its retail presence during the 1990s. A standalone store opened in Santa Monica in 1997, followed by a prominent Grand Central Terminal store in New York in 1999. Airport and travel-retail distribution also became important, allowing the brand to reach consumers in the context in which its products were used. By the early 2000s, Tumi had developed an international premium profile through retail, direct marketing, word of mouth, and relationships with department stores and specialty retailers. In the mid-2000s, Tumi came under the ownership of Doughty Hanson, which sought to accelerate the company’s growth and broaden its international advertising. Publicis agencies were awarded a global creative account in 2005 as Tumi looked to increase awareness outside the United States and expand beyond its established business-travel base. During this period, the company continued developing luggage, briefcases, backpacks, handbags, small leather goods, and other lifestyle accessories. Tumi Holdings became a publicly traded company in 2012. Its initial public offering closed on April 24, 2012, with shares listed on the New York Stock Exchange. Public ownership supported the company’s expansion while maintaining its focus on premium travel and business products. Tumi’s corporate headquarters were associated with South Plainfield and later Edison, New Jersey. A major strategic change occurred in 2016. Samsonite International announced an agreement to purchase all of Tumi for US$26.75 per share in cash, valuing the equity at approximately US$1.8 billion. The transaction was designed to strengthen Samsonite in the premium business-bag and luxury travel segment and to give Tumi greater access to Samsonite’s distribution, sourcing, product-development, and international-market capabilities. Closing took place on August 1, 2016, after which Tumi became an indirect wholly owned subsidiary and its public listing ceased. Under Samsonite ownership, Tumi has remained a distinct premium brand rather than being absorbed into the Samsonite name. Its portfolio has broadened across lightweight hardside luggage, softside luggage, business cases, backpacks, women’s collections, travel accessories, and technology-related products. Collections such as Alpha 3, Alpha Bravo, Voyageur, Tegra-Lite, and Latitude serve different combinations of business, leisure, technical, and lifestyle needs. Marketing has increasingly connected Tumi with global mobility and achievement. The 2018 Latitude film starring Alexander Skarsgård used a stylized international adventure to dramatize durability. Later campaigns featured sports and entertainment figures, including Richarlison, Renée Rapp, Lando Norris, and Son Heung-min. These campaigns positioned luggage as equipment for demanding personal and professional journeys, while maintaining the brand’s association with premium design and reliability. More recent digital activity has included influencer support for the Global Locator luggage tag. Tumi today operates internationally through regional websites, stores, wholesale partners, department stores, airports, and travel-retail channels.

1. 2025Global Locator launch support

   Tumi supports the Global Locator luggage tag with a creator-led product-launch campaign across social platforms.

   Source
2. 2024Made for Moments That Make Us

   The Fall 2024 campaign featuring Son Heung-min highlights Tegra-Lite and Alpha Bravo products and the athlete’s professional journey.

   Source
3. 2023Unpack Tomorrow campaign

   Tumi launches a global campaign built around sports and entertainment personalities and the resilience of its travel products.

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4. 2018Latitude campaign

   Tumi promotes its Latitude hardside collection through a cinematic international film featuring Alexander Skarsgård.

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5. 2016Acquired by Samsonite

   Samsonite completes its approximately US$1.8 billion cash acquisition of Tumi, which becomes an indirect wholly owned subsidiary.

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6. 2012New York Stock Exchange listing

   Tumi Holdings completes its initial public offering and begins trading on the New York Stock Exchange.

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7. 2005Global advertising expansion

   Publicis and Publicis Dialog win Tumi’s global creative account as the company seeks to increase international advertising and accelerate growth.

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8. 1999Grand Central Terminal store

   The brand opens a prominent store in New York’s Grand Central Terminal, reinforcing its association with business travel and urban mobility.

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9. 1997First standalone store

   Tumi opens a standalone retail store in Santa Monica, California, supporting direct control of its premium customer experience.

   Source
10. 1975Tumi is founded

    Charlie Clifford establishes Tumi, initially focusing on imported handcrafted leather goods and drawing the brand name from a Peruvian ceremonial knife.

    Source

Premium, design-led travel and business-lifestyle equipment emphasizing durability, organization, technical functionality, understated luxury, and global mobility.

• Alpha 3Business and travel luggage

  Alpha 3 is one of Tumi’s core performance-oriented collections, covering business cases, briefcases, backpacks, carry-ons, checked luggage, and related travel pieces. The line is associated with durable construction, organized compartments, expandable capacity, and a professional appearance. It serves frequent business travelers who need work-focused storage and dependable mobility as well as travelers seeking a coordinated softside collection.

• Alpha BravoUtility travel and lifestyle bags

  Alpha Bravo is a utility-focused collection inspired by military and outdoor equipment. It includes backpacks, slings, crossbody bags, travel bags, and other adaptable pieces. The collection emphasizes rugged fabrics, multiple access points, modular organization, and everyday versatility. Tumi has used Alpha Bravo in campaigns aimed at consumers who move between commuting, work, leisure, and travel.

• VoyageurWomen’s travel and lifestyle bags

  Voyageur is Tumi’s women’s collection, combining lightweight construction with business, commuting, and travel functionality. Its assortment has included totes, backpacks, crossbody bags, compact travel pieces, and organizers. The line translates Tumi’s emphasis on compartmentalization and durability into more lifestyle-oriented silhouettes and styling.

• Tegra-LiteHardside luggage

  Tegra-Lite is a lightweight hardside luggage family built around a durable composite shell and designed for repeated travel. It includes carry-on and checked luggage in coordinated formats. The collection represents Tumi’s effort to combine protective hardside performance with lower weight, smooth mobility, and a refined visual treatment suitable for premium business and leisure travel.

• LatitudeLightweight hardside luggage2018

  Latitude is a lightweight hardside collection promoted through Tumi’s 2018 cinematic campaign. Its product story centers on durability, maneuverability, and the ability to withstand demanding travel conditions while retaining a polished premium appearance. The collection helped Tumi communicate a more adventurous interpretation of luxury luggage.

• Global LocatorTravel accessory2025

  Global Locator is a Tumi luggage tag and tracking-oriented travel accessory introduced with digital and influencer marketing support. The product extends Tumi’s traditional luggage proposition into connected or technology-enabled travel assistance, with communications focused on visibility, convenience, and reassurance for travelers.

• 2025Global Locator creator launch

  Global

  WCE organized a creator-led launch program for Tumi’s Global Locator luggage tag, selecting travel-relevant influencers and activating Instagram, YouTube, and other social channels to explain the product and generate awareness.

  Outcome. The agency reported broad targeted reach, engagement, and early sales, but independently audited campaign figures are not available.

  Source
• 2024Made for Moments That Make Us

  Global

  The Fall 2024 campaign followed global ambassador Son Heung-min at Tottenham Hotspur Stadium. It used a documentary-inspired style to connect his career milestones and demanding schedule with Tumi’s Tegra-Lite and Alpha Bravo collections.

  Outcome. The campaign reinforced Tumi’s positioning around endurance, achievement, and products that accompany significant personal and professional moments.

  Source
• 2023Unpack Tomorrow

  Global

  Tumi used a series of short films featuring Richarlison, Renée Rapp, Lando Norris, and other personalities to explore unpredictable modern routines and the need for reliable travel products. The campaign also presented new Alpha Bravo colorways and seasonal products.

  Outcome. The campaign broadened Tumi’s cultural reach by linking the brand to sport, entertainment, ambition, and frequent travel.

  Source
• 2018Latitude

  Global

  A five-minute EP+Co film starring Alexander Skarsgård portrayed a mysterious traveler crossing multiple countries and environments with a Tumi Latitude suitcase. The narrative used spy-film conventions, luxury styling, and physical abuse of the case to dramatize durability and mobility.

  Outcome. The film served as a product and brand-image campaign built around the proposition that toughness can coexist with luxury.

  Source
• 2005Publicis global brand account

  International

  Tumi appointed Publicis and Publicis Dialog to expand international advertising after relying heavily on direct marketing, word of mouth, and overseas retail exposure. The effort supported broader global recognition and ambitions beyond the company’s established U.S. customer base.

  Outcome. The campaign represented a strategic move toward more coordinated international brand building; independently verified performance figures are unavailable.

  Source

• 2025Global Locator launchProduct launch

  Tumi sought to extend its travel-equipment proposition into technology-enabled accessories that address traveler concerns about locating and managing luggage.

  What changed. The brand introduced the Global Locator luggage tag and supported it with an influencer marketing program.

  Aftermath. The launch expanded Tumi’s accessory and connected-travel narrative; independently verified sales results are unavailable.

  Source
• 2016Samsonite acquires TumiM&A

  Samsonite wanted to strengthen its position in premium business bags, luxury travel, and lifestyle accessories, while Tumi could gain access to broader international distribution and operational capabilities.

  What changed. Samsonite agreed to purchase Tumi for US$26.75 per share in cash and completed the transaction on August 1, 2016.

  Aftermath. Tumi became an indirect wholly owned subsidiary of Samsonite and continued as a distinct premium brand within the group.

  Equity value. Approximately US$1.8 billion (2016 acquisition)

  Source
• 2012Tumi goes publicStrategy

  Tumi Holdings sought public capital while operating as a growing premium travel and lifestyle brand with an international product and retail footprint.

  What changed. The company completed an initial public offering and listed its common stock on the New York Stock Exchange.

  Aftermath. Tumi operated as a public company until its acquisition by Samsonite in 2016.

  IPO proceeds. US$389 million (2012 IPO)

  Source

• 2026Tumi introduces the Mediterranean Escape spring campaign

  Shot in Mallorca, the campaign used Mediterranean locations, seasonal colors and a new Horizon Blue International Carry-On colorway to promote Tumi’s spring assortment.

  CampaignProduct launch
  Source
• 2026Tumi expands beyond traditional luggage with everyday bags and personalization

  A reported strategic emphasis on everyday bags, personalization and adjacent lifestyle products reflects Tumi’s effort to engage premium consumers outside airport and business-travel occasions.

  Product launch
  Source
• 2025Tumi promotes Global Locator through influencer marketing

  A creator campaign on Instagram, YouTube, and other social platforms supported the launch of Tumi’s Global Locator luggage tag and emphasized product education, awareness, and early-market engagement.

  CampaignProduct launch
  Source
• 2025TUMI opens its first flagship store in China

  TUMI opened its first flagship store in China in July 2025.

  Other
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• 2025TUMI names Wei Daxun as Asia-Pacific brand ambassador

  TUMI promotional material identified Chinese actor Wei Daxun as an Asia-Pacific brand ambassador for the 19 Degree Lite campaign, presenting the collection as lightweight and adaptable for movement across cities.

  Campaign
  Source
• 2025Tumi marks its 50th anniversary with Made for You Since 1975

  Tumi launched an anniversary campaign centered on customer journeys and its Alpha, Voyageur, and 19 Degree collections.

  Campaign
  Source
• 2025Tumi launches Global Locator luggage tag influencer program

  A creator-marketing program supported the launch of Tumi’s Global Locator luggage tag across social platforms.

  CampaignProduct launch
  Source
• 2025Tumi launches the Icons Tested campaign with Lando Norris and Nelly Korda

  The campaign presented selected Tumi icons, including the Navigation and Celina backpacks, through the perspectives of McLaren Formula One driver Lando Norris and professional golfer Nelly Korda during the brand’s 50th-anniversary period.

  Campaign
  Source
• 2025Tumi features Lando Norris in a Turin campaign and refreshes Hong Kong stores

  Tumi used McLaren Formula 1 driver Lando Norris to launch the Turin collection and highlight Alpha X, 19 Degree Titanium and Tumi | McLaren products while reopening refreshed Pacific Place and IFC locations.

  CampaignProduct launch
  Source
• 2025Tumi introduces the Icons Tested campaign

  The campaign used Lando Norris and golfer Nelly Korda to connect athletic discipline and repeated testing with the performance standards of the Alpha Bravo Navigation Backpack and Voyageur Celina Backpack.

  Campaign
  Source
• 2025TUMI marks its 50th anniversary with a numbered golden-jubilee collection

  The brand introduced a limited and numbered capsule centered on a gold-colored interpretation of its 19 Degree aluminum luggage to commemorate five decades of operation.

  Product launchCampaign
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• 2025Tumi marks its 50th anniversary with a numbered collection

  Tumi commemorated five decades with a limited, numbered capsule based on its 19 Degree aluminum luggage, using a gold-toned design.

  Product launchOther
  Source
• 2024Tumi features Son Heung-min in Made for Moments That Make Us

  Tumi’s Fall 2024 campaign followed Son Heung-min at Tottenham Hotspur Stadium and highlighted Tegra-Lite and Alpha Bravo products through themes of endurance, achievement, and personal journeys.

  Campaign
  Source
• 2024Tumi unveils 19 Degree Aluminium campaign with Son Heung-min

  A digital campaign featuring global ambassador Son Heung-min promoted new 19 Degree Aluminium products, including a backpack, compact carry-on, briefcase and minaudière.

  CampaignProduct launch
  Source
• 2024Tumi launches Turin collection campaign with Lando Norris

  Tumi introduced its men’s Turin collection in a campaign starring global ambassador and McLaren Formula 1 driver Lando Norris, alongside Alpha X, 19 Degree Titanium and TUMI | McLaren products.

  CampaignProduct launch
  Source
• 2024Tumi promotes 19 Degree Aluminium with Son Heung-min

  A digital campaign presented additions to the 19 Degree Aluminium range, including a backpack, compact carry-on, briefcase and minaudiere.

  CampaignProduct launch
  Source
• 2024TUMI expands its retail presence in Bengaluru

  Tumi opened a Bengaluru store featuring travel essentials, lifestyle accessories, and sport-inspired collections, supporting the brand’s expansion in the Indian market.

  Product launch
  Source
• 2024Tumi presents Made for moments that make us

  The Fall 2024 campaign followed global ambassador Son Heung-min and featured Tegra-Lite and Alpha Bravo products in a documentary-style portrait of his professional journey.

  Campaign
  Source
• 2024Tumi presents a 19 Degree Aluminium campaign with Son Heung-min

  A digital campaign starring global ambassador Son Heung-min promoted additions to the 19 Degree Aluminium line, including a backpack, compact carry-on, briefcase, and minaudière.

  CampaignProduct launch
  Source
• 2024Tumi launches Made for moments that make us

  The fall campaign followed Son Heung-min at Tottenham Hotspur Stadium and connected the Tegra-Lite and Alpha Bravo collections with his professional and international sporting journey.

  Campaign
  Source
• 2024Son Heung-min appears in Tumi’s Fall 2024 campaign

  The Made for moments that make us campaign followed Son Heung-min at Tottenham Hotspur Stadium and featured Tegra-Lite and Alpha Bravo products.

  Campaign
  Source
• 2023Tumi introduces Unpack Tomorrow campaign

  The global campaign used short films featuring Richarlison, Renée Rapp, Lando Norris, and other talent to connect Tumi products with changing routines, performance, and travel confidence.

  CampaignProduct launch
  Source
• 2023Tumi introduces the Essentially Beautiful fall campaign

  The campaign featured Lando Norris, Son Heung-min, and Reneé Rapp while promoting new TUMI 19 Degree colorways and the women's Georgica collection.

  CampaignProduct launch
  Source
• 2023Tumi uses 3D out-of-home advertising for Tegra-Lite

  Tumi ran a 3D anamorphic billboard campaign in Asia-Pacific and the Middle East to demonstrate the impact resistance and technical material story of Tegra-Lite luggage.

  CampaignProduct generation
  Source
• 2023Tumi launches Essentially Beautiful campaign

  Tumi introduced its Fall 2023 Essentially Beautiful campaign around product details, natural materials and its performance-luxury positioning. The campaign included Lando Norris, Son Heung-min and Reneé Rapp and supported the Georgica and 19 Degree collections.

  Campaign
  Source
• 2023Tumi presents Tegra-Lite through 3D outdoor advertising

  The brand used anamorphic 3D outdoor advertising in Asia-Pacific and the Middle East to demonstrate the impact resistance and construction of its Tegra-Lite hardside luggage.

  CampaignProduct launch
  Source
• 2023Tumi launches the Essentially Beautiful fall campaign

  The global campaign presented Tumi’s performance-luxury positioning through product detail, natural materials and returning campaign talent, while supporting the Georgica and 19 Degree lines.

  CampaignProduct launch
  Source
• 2023Tumi promotes 19 Degree Aluminium at Hong Kong International Airport

  Tumi partnered with JCDecaux on an immersive airport installation featuring Son Heung-min and the 19 Degree Aluminium collection.

  CampaignProduct launch
  Source
• 2023Tumi launches Essentially Beautiful fall campaign

  The campaign featured Lando Norris, Son Heung-min and Reneé Rapp, introduced seasonal 19 Degree products and presented the Georgica women’s collection.

  CampaignProduct launch
  Source
• 2023Tumi introduces the Essentially Beautiful campaign

  The Fall 2023 campaign featured Lando Norris, Son Heung-min and Reneé Rapp while presenting new TUMI 19 Degree colorways and the Georgica collection.

  CampaignProduct launch
  Source
• 2023Tumi deploys its first 3D out-of-home advertisement

  A three-dimensional anamorphic billboard campaign ran from October 2023 to January 2024 in seven Asia-Pacific and Middle Eastern locations to promote TEGRA-LITE luggage.

  CampaignProduct launch
  Source
• 2023Tumi launches a 3D Tegra-Lite outdoor campaign in Asia-Pacific and the Middle East

  The brand used anamorphic three-dimensional digital outdoor advertising to present Tegra-Lite hardside luggage and emphasize the toughness of its Tegris material.

  CampaignProduct launch
  Source
• 2023Tumi uses 3D outdoor advertising to promote Tegra-Lite

  Tumi ran its first 3D anamorphic outdoor campaign from October 2023 through January 2024 in selected Asia-Pacific and Middle Eastern locations, presenting the impact resistance of Tegra-Lite luggage.

  CampaignProduct launch
  Source
• 2023Tumi debuts 3D outdoor advertising for Tegra-Lite

  A 3D anamorphic outdoor campaign showcased Tegra-Lite cases and the impact resistance associated with Tegris material across selected Asia-Pacific and Middle Eastern markets.

  CampaignProduct generation
  Source
• 2023Tumi introduces a 3D out-of-home campaign for Tegra-Lite

  A regional anamorphic billboard campaign depicted Tegra-Lite components assembling and breaking through surrounding walls to communicate the material strength and durability of the hardside collection.

  CampaignProduct generation
  Source
• 2023Tumi launches 3D outdoor advertising across Asia-Pacific and the Middle East

  An anamorphic billboard campaign presented TEGRA-LITE cases as colliding with and breaking through urban displays to communicate the collection’s toughness.

  CampaignProduct launch
  Source
• 2022TUMI 19 Degree Aluminum Briefcase appears in Bullet Train

  The 19 Degree Aluminum Briefcase was featured in David Leitch's film Bullet Train.

  CampaignOther
  Source
• 2021Andrew Dawson appointed President of Tumi North America

  Samsonite announced Andrew Dawson's appointment to lead Tumi's North American business, succeeding Jean DeCicco, who retired from the role.

  Leadership change
  Source
• 2021Tumi changes leadership for its North American business

  Andrew Dawson became President of Tumi North America after rejoining the group. Jean DeCicco retired from the role in April 2021 for family medical reasons.

  Leadership change
  Source
• 2019TUMI becomes official luggage partner of McLaren

  TUMI and McLaren announced a partnership covering McLaren Racing and McLaren Automotive, positioning TUMI as the official luggage partner.

  CampaignOther
  Source
• 2019Lenny and Zoë Kravitz lead a Tumi global campaign

  The father-and-daughter campaign used a journey through the Bahamas to explore family heritage while featuring the Alpha 3 collection.

  CampaignProduct launch
  Source
• 2019Lenny and Zoë Kravitz front a Tumi global campaign

  The father-daughter campaign connected Tumi’s Alpha 3 products with a journey through the Kravitz family’s Bahamian heritage.

  CampaignProduct launch
  Source
• 2018Tumi launches Latitude campaign with Alexander Skarsgård

  A five-minute film presented Alexander Skarsgård as a globetrotting, spy-thriller-style traveler whose Latitude suitcase endured a series of demanding journeys, communicating the idea that toughness can be part of luxury.

  CampaignProduct launch
  Source
• 2018Tumi expands AI-supported personalization in marketing

  The brand used machine learning and natural-language processing with customer data to refine outbound communications, advertising and service interactions.

  Campaign
  Source
• 2017Tumi launches Global Locator with AT&T

  Tumi and AT&T introduced a connected luggage-tracking product using GPS, wireless, and Bluetooth technologies, supported by a digital advertising campaign.

  Product launchCampaign
  Source
• 2017Tumi promotes Global Locator technology

  Tumi and AT&T introduced a wireless luggage-tracking product using GPS, cellular connectivity and Bluetooth, supported by a digital advertising campaign.

  Product launchCampaign
  Source
• 2016Samsonite agrees to acquire Tumi

  Samsonite International announced an all-cash agreement to acquire Tumi Holdings for US$26.75 per share, representing an equity value of approximately US$1.8 billion.

  M&A
  Source
• 2016Samsonite completes acquisition of Tumi

  The acquisition closed on August 1, making Tumi an indirect wholly owned subsidiary of Samsonite International and ending its status as an independently listed company.

  M&A
  Source
• 2016Samsonite announces acquisition of TUMI

  Samsonite announced an all-cash transaction to acquire TUMI for approximately $1.8 billion, bringing the premium luggage brand into the Samsonite group.

  M&A
  Source
• 2016Samsonite announces agreement to acquire Tumi

  Samsonite announced an all-cash proposal to acquire Tumi Holdings for US$26.75 per share, with an equity value of approximately US$1.8 billion.

  M&A
  Source
• 2016Samsonite completes Tumi acquisition

  The transaction closed and Tumi became an indirect wholly owned subsidiary of Samsonite International S.A.

  M&A
  Source
• 2016Tumi shareholders approve Samsonite merger

  Approximately 96.8 percent of votes cast supported the merger agreement, clearing a key approval step for Samsonite’s acquisition of Tumi.

  M&A
  Source
• 2016Samsonite agrees to acquire Tumi for approximately US$1.8 billion

  Samsonite announced an all-cash transaction offering Tumi shareholders US$26.75 per share, positioning the acquisition as an expansion into premium business bags and luggage.

  M&A
  Source
• 2016Tumi shareholders vote on Samsonite merger

  Tumi scheduled a special stockholder meeting to consider the merger agreement with Samsonite, with the Tumi board recommending approval.

  M&A
  Source
• 2016Samsonite agrees to acquire Tumi for approximately $1.8 billion

  Samsonite announced an all-cash agreement to acquire Tumi Holdings, extending its portfolio into the premium luxury travel-goods segment. The transaction valued Tumi at approximately $1.8 billion and ended its status as an independently listed company after completion.

  M&A
  Source
• 2013Joseph R. Gromek named chairman of TUMI's board

  Joseph R. Gromek was named chairman of the board of directors in December 2013.

  Leadership change
  Source
• 2013Tumi launches a global “Global Citizen” advertising campaign

  Tumi promoted internationally accomplished but less-famous individuals rather than relying primarily on major celebrity endorsers. The strategy was intended to make the brand’s aspirational image feel more authentic and attainable.

  Campaign
  Source
• 2012Tumi completes initial public offering on the New York Stock Exchange

  Tumi Holdings completed a US$389 million initial public offering, listing its shares on the New York Stock Exchange under the TUMI symbol.

  Other
  Source
• 2012Tumi completes New York Stock Exchange initial public offering

  Tumi Holdings completed an initial public offering of common stock on the New York Stock Exchange. The transaction was reported at approximately US$389 million.

  Other
  Source
• 2012Tumi completes initial public offering

  Tumi Holdings completed an initial public offering and traded on the New York Stock Exchange under the symbol TUMI.

  Other
  Source
• 2012Tumi launches IPO

  Tumi Holdings sold shares in an initial public offering on the New York Stock Exchange under the ticker TUMI.

  Other
  Source
• 2012Tumi Holdings completes initial public offering

  Tumi Holdings completed its New York Stock Exchange IPO, selling approximately 18.8 million shares at $18 per share and becoming an independently listed luggage company at that time.

  Other
  Source
• Reneé Rapp fronts Tumi’s Essentially Beautiful campaign

  Reneé Rapp appeared in a Tumi campaign for the Georgica collection of women’s leather handbags, including totes, backpacks, laptop sleeves, and crossbody bags.

  CampaignProduct launch
  Source
• Tumi promotes the 19 Degree Lite collection with Xenia Adonts and Lando Norris

  A multichapter campaign introduced Tumi’s lightweight 19 Degree Lite hard-side collection through appearances by Xenia Adonts and global ambassador Lando Norris.

  CampaignProduct launch
  Source
• Tumi introduces the Perfecting the Journey film series

  The digital series used stories of professional craft and innovation, including an episode with actor Daniel Henney alongside the 19 Degree Polycarbonate collection.

  CampaignProduct launch
  Source

1. Tumi’s IPO
2. Samsonite Acquisition of Tumi Announcement Presentation
3. Samsonite completes Tumi acquisition
4. Alexander Skarsgård Is a Globetrotting Spy in Tumi’s Haute New Luggage Ad
5. Tumi travels the world for ambitious campaign from EP+Co
6. TUMI banks on sports and entertainment stars to promote global campaign
7. TUMI features Korean footballer Son Heung Min in new campaign
8. TUMI Global Locator influencer campaign
9. Tumi is founded
10. Global advertising expansion
11. Tumi introduces the Mediterranean Escape spring campaign
12. Tumi expands beyond traditional luggage with everyday bags and personalization
13. TUMI 在中国开设首家旗舰店
14. TUMI names Wei Daxun as Asia-Pacific brand ambassador
15. Tumi marks its 50th anniversary with Made for You Since 1975
16. Tumi launches Global Locator luggage tag influencer program
17. Tumi launches the Icons Tested campaign with Lando Norris and Nelly Korda
18. Tumi features Lando Norris in a Turin campaign and refreshes Hong Kong stores
19. Tumi introduces the Icons Tested campaign
20. TUMI marks its 50th anniversary with a numbered golden-jubilee collection
21. Tumi unveils 19 Degree Aluminium campaign with Son Heung-min
22. Tumi launches Turin collection campaign with Lando Norris
23. TUMI expands its retail presence in Bengaluru
24. Tumi introduces the Essentially Beautiful fall campaign
25. Tumi uses 3D out-of-home advertising for Tegra-Lite
26. Tumi launches Essentially Beautiful campaign
27. Tumi presents Tegra-Lite through 3D outdoor advertising
28. Tumi promotes 19 Degree Aluminium at Hong Kong International Airport
29. Tumi launches a 3D Tegra-Lite outdoor campaign in Asia-Pacific and the Middle East
30. Tumi launches 3D outdoor advertising across Asia-Pacific and the Middle East
31. Andrew Dawson appointed President of Tumi North America
32. TUMI 成为迈凯伦官方行李箱合作伙伴
33. Lenny and Zoë Kravitz lead a Tumi global campaign
34. Tumi expands AI-supported personalization in marketing
35. Tumi launches Global Locator with AT&T
36. Samsonite announces agreement to acquire Tumi
37. Samsonite completes Tumi acquisition
38. Tumi shareholders approve Samsonite merger
39. Samsonite agrees to acquire Tumi for approximately US$1.8 billion
40. Tumi shareholders vote on Samsonite merger
41. Samsonite agrees to acquire Tumi for approximately $1.8 billion
42. Tumi launches a global “Global Citizen” advertising campaign
43. Tumi completes initial public offering
44. Tumi launches IPO
45. Reneé Rapp fronts Tumi’s Essentially Beautiful campaign
46. Tumi promotes the 19 Degree Lite collection with Xenia Adonts and Lando Norris
47. Tumi introduces the Perfecting the Journey film series