Trustpilot controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
Back to profile5 entries
2026
Italian competition authority enforcement action
The Italian Competition Authority fined Trustpilot over allegations that it misled customers about how its services worked and did not adequately verify review authenticity. Trustpilot said it intended to appeal.
2024
Continued scrutiny of review authenticity
Trustpilot was reported to have removed approximately 4.5 million fake reviews by 2024, with about 90 percent identified through artificial-intelligence-based tools. The figures highlighted both the scale of the moderation effort and the continuing challenge of fraudulent content.
2020
Removal of millions of suspected fake reviews
The BBC reported that Trustpilot had removed at least 2.2 million fake reviews, including reviews detected by software and those removed manually. The scale of the removals intensified debate about the reliability of online review platforms.
2019
Allegations of estate-agent review gaming
The Times reported allegations that Purplebricks and Foxtons had been gaming Trustpilot feedback. Trustpilot said it had found evidence of attempts by some companies to manipulate the system and maintained a zero-tolerance policy.
2017
Review-policy controversy involving Purplebricks
Trustpilot issued an open letter clarifying its review policy after allegations concerning the validity of reviews posted about online estate agent Purplebricks.