TrueCar controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2019
Investor allegations of misleading disclosures
Some investors sued TrueCar after disappointing performance, alleging that the company had misled shareholders.
2015
Dealership false-advertising lawsuit
One hundred eight dealerships sued TrueCar over alleged false advertising connected with its non-negotiation policy and alleged violations of the Lanham Act. A federal judge dismissed the case in 2019.
2011
Regulatory backlash over dealer and pricing practices
Following TrueCar's television advertising campaign, state agencies and regulators notified the company that aspects of its practices might not comply with state laws. Automotive dealers also criticized elements of its pricing and compensation model.