True controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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1970
Criticism of health-oriented True advertising
True's reduced-tar and reduced-nicotine advertising, together with messaging directed at people considering quitting, was criticized as deceptive because it could suggest that smoking True was a safer alternative to quitting. The supplied reference describes this as a misleading form of targeting rather than documenting a specific court judgment or settlement.