Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2020
Tropicana apologizes and removes campaign after backlash
Company response
Tropicana apologized and removed a campaign after sobriety groups and activists criticized it. According to the source, the critics said the campaign encouraged addiction and normalized drinking in secret. The company's response followed that backlash, and the campaign was taken down.
Tropicana apologized after sobriety groups and activists criticized its campaign for encouraging addiction and normalizing drinking in secret; the company also removed the campaign.
Company response
Apology — Tropicana
Tropicana apologized after the backlash
Remediation — Tropicana
Source excerpt
Yet it was criticized by sobriety groups and activists for encouraging addiction by normalizing drinking in secret.
Tropicana apologized after the backlash and removed the campaign
Some people liked the ad, while many others reached out to Tropicana to complain that it encourages alcohol use, especially during the pandemic.