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TRESemmé的争议事件

以下收录公开来源中与该品牌相关的争议事件。列出一条并不表示过错已经证实。

返回词条共 2 条

  1. 2020

    南非种族营销争议

    一则通过Clicks展示的TRESemmé广告将黑人模特相关的头发描述为“暗淡毛躁”和“干燥受损”，而白人模特相关的头发被描述为“细软扁平”和“正常”。该活动引发了全国性的强烈反对、政治批评、抗议以及多家零售连锁店的暂时或计划下架。TRESemmé道歉并表示该活动旨在庆祝所有发质，但承认失败了。联合利华南非宣布暂时撤出、内部调查和纪律处分。

    来源

  2. 2020

    联合利华南非回应广告图片引发的争议

    公司回应

    联合利华南非表示，其提供给 Clicks 网站的图片具有种族主义色彩，并为此道歉。公司称正在调查事件经过、审查营销活动和图片，并采取措施加强广告和培训中的多元化与包容性。公司还表示，按照与经济自由斗士党的约定，已要求零售商将 TRESemmé 产品下架 10 天。

    当事方说明的目的. 确保未来的广告活动和宣传材料体现公司的价值观。

    品牌回应

    • 道歉 — Unilever South Africa

      Unilever South Africa has apologised for the images the company supplied for the Clicks website, which portrayed black hair as inferior

    • 调查 — Unilever South Africa

      Unilever South Africa said an investigation was underway to understand what happened.

    • 整改 — Unilever South Africa

      The company will now set up a new 'diversity and inclusion assets committee' to ensure future advertising campaigns and publicity materials reflect their values.

    来源摘录

    • In a statement released on Friday, Unilever agreed that the images were racist.
    • As agreed with the EFF on the 10th September we have asked our retailers to remove TRESemmé from shelves for 10 days.
    • Unilever South Africa has apologised for the images the company supplied for the Clicks website, which portrayed black hair as inferior and which ignited protests from the Economic Freedom Fighters (EFF), this week.
    来源