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Timberland

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 1993

    Backlash over comments about the urban market

    Comments attributed to chief executive Jeffrey Swartz were interpreted by some Black artists and commentators as dismissive of the Black and Hispanic urban consumers who had helped popularize Timberland boots. Swartz denied racist intent, met with Black cultural leaders, and the company became more publicly receptive to the urban market.

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