Thor Steinar controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2012
Brevik store-name controversy
A Thor Steinar store in Chemnitz used the name Brevik, prompting public criticism because of its resemblance to Anders Behring Breivik's surname. The store was renamed Tønsberg the following month.
2008
Dispute over Norwegian national symbols
Norwegian authorities complained about the brand's use of the Norwegian flag in clothing designs. Mediatex said subsequent collections would discontinue use of the national symbol, and the legal complaint failed according to the cited account.
Controversy over the original logo
Critics argued that Thor Steinar's original logo, combining forms resembling tiwaz and sowilo runes, resembled the wolfsangel and symbols associated with Nazi or neo-Nazi organizations. The manufacturers rejected that interpretation, and a later gyfu-rune logo generated less controversy.