Recent events
Recent events tied to this brand in public sources.
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2026
Gojek and The Trade Desk launch an O2O advertising measurement partnership
Gojek and The Trade Desk launched a partnership to help advertisers measure the impact of online advertising on offline sales. The partnership will initially focus on Indonesia and is expected to expand to other Southeast Asian markets.
2026
The Trade Desk launches Kokai Zuma platform update
The Trade Desk released Kokai Zuma, an update to its Kokai advertising platform, featuring a redesigned interface and an upgraded AI prediction engine; the company said early results showed an average 32% improvement in CPA performance.
2026
The Trade Desk launches Kokai Zuma, latest version of Kokai platform
The Trade Desk announced the launch of Kokai Zuma, the latest version of its Kokai platform for planning, buying and measuring advertising on the open internet. The update adds agentic AI capabilities powered by Koa, a simplified measurement framework, and a redesigned user interface, and is being rolled out to Kokai clients globally starting today.
2026
GrowthLoop launches end-to-end commerce media network solution with adtech integrations
GrowthLoop announced the expansion of its composable commerce media offering, introducing embedded capabilities with adtech partners The Trade Desk, Moloco, and Audience Acuity. The end-to-end platform combines onsite and offsite activation, audience intelligence, and closed-loop measurement into a single solution for retail and commerce media teams.
2021
The Trade Desk announces launch of Solimar advertising platform
The Trade Desk announced the launch of Solimar, an advertising trading platform intended to help marketers optimize digital advertising campaigns on the open internet.
2021
InMobi announces collaboration with The Trade Desk
Marketing cloud platform InMobi announced a collaboration with ad-buying platform The Trade Desk.
2021
The Trade Desk appoints Benson Ho as North Asia senior vice president
The Trade Desk announced the appointment of Benson Ho as senior vice president for North Asia, responsible for the company’s operations and growth strategy in the region.
2020
Asiaray, The Trade Desk and Magnite launch a programmatic digital-out-of-home advertising platform
Asiaray announced a partnership with The Trade Desk and Magnite to launch a programmatic trading platform for digital out-of-home advertising. The arrangement lets Asiaray offer Hong Kong digital billboards on The Trade Desk's platform using Magnite's independent sell-side advertising platform.
2020
DoubleVerify announces CTV Targeting Certification program
DoubleVerify announced a CTV Targeting Certification program for programmatic platforms, designed to protect advertisers from fraud and invalid traffic in connected TV. It said Amobee, MediaMath, SpotX, The Trade Desk and Xandr had been certified.