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The Pokémon Company

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2026

    Pokémon Center UK and Germany customers notified of CEVA Logistics data breach

    Hazard disclosure

    The Pokémon Center websites for the UK and Germany informed customers that a cyber incident at logistics provider CEVA Logistics, commencing on 30 July 2026, may have affected their personal information, including full names, delivery addresses, phone numbers, email addresses, and delivery contents. Affected customers were also told their orders had been cancelled due to an unforeseen fulfilment issue.

    Company response

    • Apology — Pokémon Center

      We understand this is disappointing, especially after you’ve taken the time to place an order with us, and we sincerely apologise for the inconvenience.

    Source excerpt

    • We are writing to let you know about a cyber incident affecting a Pokémon Center logistics provider that may affect some of your information. CEVA Logistics, the vendor Pokémon Center utilizes to ship product from PokemonCenter.com for customers in the United Kingdom and Germany, has informed us that unfortunately they were the victim of a cyber attack commencing on 30 July, 2026.
    • The data affected appears to include full names, delivery addresses, phone numbers, email addresses, and the content of the delivery.
    • Due to this incident we need to cancel your order.
  2. 2020

    The Pokémon Company apologizes for featuring Dewgong

    Company response

    In April 2020, The Pokémon Company issued an apology after fans noticed that Dewgong appeared in the fourth episode of Pokémon: Twilight Wings, even though the Pokémon was not available in Pokémon Sword and Shield. The company said it was concerned that the episode may have misled fans. The apology followed fan attention to the discrepancy between the animated episode and the games.

    After fans noticed Dewgong in the fourth episode of Pokémon: Twilight Wings even though it was not available in Pokémon Sword and Shield, The Pokémon Company issued an apology, saying it was concerned the episode may have misled fans.

    Company response

    • Apology — The Pokémon Company

      The Pokémon Company was worried it may have misled fans by featuring Dewgong in the latest short and decided to issue an apology via the Japanese Pokémon Twitter account.

    Source excerpt

    • Earlier in the week, The Pokémon Company aired the fourth episode of its online anime series, Pokémon: Twilight Wings.
    • The Pokémon Company was worried it may have misled fans by featuring Dewgong in the latest short and decided to issue an apology via the Japanese Pokémon Twitter account.