The Bigg Chill controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2021
Demi Lovato diet-culture controversy
Demi Lovato criticized The Bigg Chill on Instagram over the visibility of diet-oriented products, saying the presentation could reinforce disordered eating and diet culture. The store defended the products as accommodations for customers with medical and dietary needs. Lovato later apologized, and the dispute generated significant media attention and social-media growth for the shop.