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TCBY controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 1984

    Trademark lawsuit over original name

    TCBY faced a lawsuit from the competing frozen-yogurt business I Can't Believe It's Yogurt! over the similarity of the original name “This Can't Be Yogurt.” The dispute led TCBY to adopt “The Country's Best Yogurt” as the phrase represented by its initials.

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