Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2023
Allegations of unequal treatment on creator trip
After a trip involving Black creators and other influencers in Turks and Caicos and Miami, creators alleged differences in room assignments and itineraries based on race. A chief executive apology delivered in a casual video format was itself criticized, after which the brand issued a formal statement.
2018
Limited initial Shape Tape foundation shade range
Consumers criticized the initial Shape Tape foundation release for offering only 14 shades, most of which were aimed at lighter complexions. The launch was viewed by critics as insufficiently inclusive of darker skin tones.
2017
Racist Instagram meme
Tarte's official Instagram account posted a meme containing an anti-Asian racial slur. The company said an intern had published the material without understanding its offensive nature and issued an apology. Comments on the apology were disabled because of conflict among commenters.