Syrn controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2026
Unauthorized Hollywood Sign promotional activity
A Syrn launch video depicted a crew accessing the Hollywood Sign and draping lingerie over it. The Hollywood Chamber of Commerce said the stunt lacked authorization for commercial use and physical access, despite the production team having obtained a FilmLA filming permit.
2026
SYRN holiday campaign draws online criticism
Public backlash
SYRN's Christmas lingerie advertisement, featuring Sydney Sweeney in film-inspired scenes, drew online criticism. The source reports criticism of the advertisement but does not establish a company response. No further details on the nature of the criticism, the specific scenes involved, or any reaction from SYRN or Sweeney are provided in the available information.
SYRN’s Christmas lingerie advertisement featuring Sydney Sweeney in film-inspired scenes drew online criticism. The source reports criticism of the advertisement but does not establish a company response.
Source excerpt
Sydney Sweeney has drawn online criticism for appearing as Cindy Lou Who from How the Grinch Stole Christmas in a Christmas advertisement for her lingerie brand SYRN.