Recent events
Recent events tied to this brand in public sources.
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2026
Media Corporation acquires SXSW, ending local ownership
Media Corporation has acquired SXSW, ending local ownership of the brand, as reported by The Daily Texan.
2021
SXSW sues its insurer over legal-fee coverage
SXSW sued its insurance company, alleging that it did not cover legal fees in an ongoing class action brought by attendees seeking refunds for the previous year's canceled event.
2020
SXSW Online passes offered at a limited-time $149 price
SXSW offered SXSW Online passes for $149 for a limited time, with the rate set to increase to $399 by March 2021.
2020
SXSW announces an online edition of its annual festival
SXSW announced an online edition of its annual festival, scheduled to take place March 16–20, 2021. The SXSW EDU online event was scheduled for March 9–11.
2020
Ticketholders sue SXSW over ticket refunds
Ticketholders Maria Bromley and Pauta Kleber filed a lawsuit against SXSW after the festival did not refund tickets following its cancellation; the plaintiffs said they had spent more than $1,000 each on tickets.
2020
SXSW and Amazon Prime Video partner to stream festival films
SXSW announced a partnership with Amazon Prime Video to stream as much of the SXSW Film Festival movie lineup as possible for a free 10-day period in the U.S.; the online event was planned for late April.
2020
Apple withdraws from SXSW 2020
Apple said it would withdraw from SXSW 2020, where it had planned to premiere original Apple TV+ content, citing concern about the novel coronavirus.
2020
SXSW announces discounted Austin-only music wristbands
SXSW announced that Austin-only music wristbands would go on sale January 22 for $149, $20 less than the prior year’s price.
2020
White Claw announces SXSW sponsorship
White Claw Hard Seltzer announced its sponsorship of South by Southwest (SXSW). The announcement said SXSW 2020 would take place March 13–22, 2020.