Recent events
Recent events tied to this brand in public sources.
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2025
Lufthansa Group unveils new brand identity to unify airline portfolio
Lufthansa Group presented a new brand identity in December 2025 designed to unify its growing portfolio of airline brands and increase group visibility. The identity centers on the crane logo without the surrounding circle, adds six new colour tones, and applies the 'Member of Lufthansa Group' designation and tagline more consistently, including on all aircraft and, from 2026, at lounge entrances worldwide.
2021
SWISS reports third-quarter 2021 earnings
SWISS reported adjusted EBIT of CHF 6.7 million and total revenue of CHF 707.8 million for the third quarter of 2021. It said the actions initiated under its current restructuring were having an effect.
2021
SWISS and AirPortr launch at-home baggage service partnership
SWISS launched a partnership with AirPortr to offer passengers departing from Geneva Airport an option to have baggage collected at home. Swissport handles the baggage pick-up process.
2021
SWISS reduces planned job cuts to 550
SWISS said it had reduced its intended pandemic-related layoffs to 550 from 780; 58 affected employees accepted a downgrade from their current positions and will remain with the company.
2021
Lufthansa launches drive-through test and bag-drop service
Lufthansa partnered with Fraport and CENTOGENE to introduce a drive-through COVID-19 PCR test and baggage check-in service at Frankfurt Airport for passengers departing on Lufthansa, Swiss and Austrian Airlines.
2020
Swiss launches Geneva–Zurich Airtrain link
Swiss began providing an Airtrain link between Geneva Cornavin railway station and Zurich Airport. The connections are bookable on swiss.com.
2019
SWISS and SBB offer the Flugzug rail service
SWISS and Swiss Federal Railways (SBB) offer customers a Flugzug rail service between Lugano Station and Zurich Airport, with selected rail connections issued with SWISS flight numbers and the rail fare included in the SWISS flight ticket price. The service is available for travel on or after 16 October 2019.