Sushiro controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2023
Conveyor-belt hygiene prank video
A video showed a student licking restaurant utensils and touching sushi moving on a conveyor belt. The incident caused widespread concern about hygiene and negatively affected the parent company’s market value.
2022
Criticism over unavailable limited-offer sushi
A Japanese Consumer Affairs Agency report accused Sushiro of promoting limited-time sea urchin and crab sushi despite shortages at most stores.
Guangzhou Cantonese-language controversy
Sushiro faced criticism after supervisors reportedly prohibited employees from using Cantonese in online work groups. The company apologized following public criticism and boycotts.