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Superdry controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2021

    Superdry sues Asos over alleged use of Osaka branding

    Lawsuit filed

    Superdry brought a claim against Asos in the High Court, alleging that Asos copied its "Osaka" branding on T-shirts and sweatshirts. According to Superdry, the products were designed to reproduce the look of its goods and to mislead customers. The claim is presented as an allegation; the source does not state a ruling, outcome, or further details.

    Superdry sued Asos in the High Court, claiming Asos copied its “Osaka” branding on T-shirts and sweatshirts. Superdry said the products were designed to reproduce the look of its goods and mislead customers; the claim is presented as an allegation.

    Source excerpt

    • 'It is clear that the product is designed to reproduce the look of Superdry's goods to mislead customers,' it said, adding that Asos acted 'flagrantly' by continuing to list items with the branding.
    • Superdry has sued Asos in the High Court claiming the online giant copied its 'Osaka' branding on T-shirts and sweatshirts.