Stratavia

Stratavia was a United States software company that developed automation technology for enterprise information-technology operations. The company was founded in 2001 by Venkat Devraj and Rainier Luistro and initially operated under the name ExtraQuest. Its central business focus was the automation of database administration and data-center procedures, areas in which large organizations traditionally relied on manually executed, repetitive, and highly specialized operational processes. Stratavia's technology was intended to standardize and automate routine operating procedures across enterprise database environments. This included automating tasks associated with database administration and broader data-center operations, helping organizations make infrastructure management more repeatable and less dependent on individual administrators. The company also worked on private-cloud computing enablement, positioning its software as an infrastructure-management layer for organizations seeking cloud-like provisioning and control within enterprise environments. The company held two patents relating to the automation of standard operating procedures in database administration. Its technology received external recognition when Gartner included Stratavia in its 2009 list of Cool Vendors. This recognition placed the company among emerging technology suppliers considered notable for their approach to enterprise automation and infrastructure management, although the available reference material does not provide Gartner's detailed evaluation or commercial performance figures. Stratavia raised venture financing from Vista Ventures, Asset Management Company, and Adams Street Partners. It maintained its headquarters in Denver, Colorado, and had offices in San Francisco, New York City, Atlanta, Boston, and London. This office footprint reflected an effort to serve enterprise customers and technology markets in both the United States and the United Kingdom. In August 2010, Hewlett-Packard announced that it would acquire Stratavia. HP stated that the transaction would strengthen its cloud-computing and automation-software portfolio. HP's Software Division planned to integrate Stratavia's technology into its broader cloud portfolio, including HP Cloud Service Automation Software. The acquisition marked the end of Stratavia as an independent software company and transferred its technology and capabilities into HP's enterprise software activities. Publicly available reference material does not establish a standalone Stratavia brand presence after the acquisition, later product names, transaction value, or the subsequent corporate disposition of the technology.

Stratavia was established in 2001 by Venkat Devraj and Rainier Luistro. Before adopting the Stratavia name, the business was known as ExtraQuest. It developed software for enterprise database administration, data-center automation, and private-cloud enablement. The company's work addressed the operational complexity of large IT environments, where provisioning, maintenance, and administration often involved numerous manual procedures and specialized staff. A distinguishing aspect of Stratavia's technology was its focus on codifying standard operating procedures for database administration. The company held two patents associated with automating those procedures. Rather than treating automation solely as a systems-monitoring function, Stratavia presented it as a way to execute repeatable administrative workflows across enterprise infrastructure. Its software was also relevant to organizations building private clouds, where automated provisioning and policy-driven infrastructure management were important to delivering cloud-like services internally. Stratavia obtained venture funding from Vista Ventures, Asset Management Company, and Adams Street Partners. During its independent period, the company expanded its physical presence beyond its Denver headquarters, maintaining offices in San Francisco, New York City, Atlanta, Boston, and London. These locations gave it a presence in several major United States technology and business centers as well as the United Kingdom. In 2009, Gartner included Stratavia in its Cool Vendors list. The recognition provided analyst visibility for the company's automation approach, but available source material does not document the size of its customer base, revenue, employee count, or detailed product names at that time. Hewlett-Packard announced in August 2010 that it would acquire Stratavia. The stated rationale was to reinforce HP's cloud-computing and automation-software portfolio. HP Software planned to integrate Stratavia's capabilities into its existing cloud products, including HP Cloud Service Automation Software. Following the acquisition, Stratavia ceased to operate as an independent brand in the available historical record. The reference material does not specify the purchase price, closing date, retention arrangements for the founders, or the later fate of individual Stratavia products.

1. 2010Acquisition announced by Hewlett-Packard

   HP announced plans to acquire Stratavia and integrate its automation technology into HP's cloud-computing software portfolio.

   Source
2. 2009Included in Gartner's Cool Vendors list

   Gartner recognized Stratavia in its 2009 Cool Vendors list in the enterprise technology sector.

   Source
3. 2001Company founded

   Venkat Devraj and Rainier Luistro founded the company, which was formerly known as ExtraQuest.

   Source

Enterprise infrastructure-automation software intended to standardize database administration, automate data-center operations, and support private-cloud environments.

• Database automation technologyEnterprise database administration

  Stratavia developed technology for automating standard operating procedures in database administration. The approach was designed to make recurring administrative work more consistent and less dependent on manual execution. The company held two patents related to this area. Available sources describe the capability at a technology level rather than identifying a definitive standalone commercial product name.

• Data-center automation technologyData-center infrastructure management

  The company's software portfolio included automation for enterprise data-center operations. It was intended to help organizations coordinate repeatable infrastructure procedures and improve operational standardization across complex environments. The available source does not provide a specific product name, edition structure, or detailed feature list.

• Private-cloud enablement technologyPrivate-cloud infrastructure software

  Stratavia supplied technology intended to support private-cloud computing within enterprises. Its automation capabilities were relevant to provisioning and managing infrastructure in a more service-oriented way. HP planned to incorporate these capabilities into its broader cloud portfolio, including HP Cloud Service Automation Software.

• 2010Accepted Hewlett-Packard acquisitionM&A

  Stratavia operated in enterprise automation and private-cloud enablement, while HP was expanding its own cloud-computing and automation-software portfolio.

  What changed. Hewlett-Packard announced the acquisition of Stratavia and planned to integrate the company's technology into HP Software offerings, including HP Cloud Service Automation Software.

  Aftermath. Stratavia no longer appears as an independent company in the available historical record. The acquisition value and detailed integration results are not specified in the reference material.

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• 2010HP announces acquisition of Stratavia

  Hewlett-Packard announced the acquisition of Stratavia in August 2010 to expand its cloud-computing and automation-software capabilities. HP's Software Division planned to incorporate Stratavia's technology into its cloud portfolio, including HP Cloud Service Automation Software.

  M&A
  Source
• 2009Stratavia named a Gartner Cool Vendor

  Gartner included Stratavia in its 2009 Cool Vendors list, recognizing the company as an emerging supplier in enterprise technology.

  Other
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1. Stratavia