Star China Media
Star China Media is a China-focused media company operating television assets and a major Chinese-language film library formerly associated with News Corporation's Star TV businesses.
Last updated August 25, 2026
Overview
Star China Media, also known as Star (CM) Holdings, is a Chinese media company controlled by China Media Capital. Its principal assets have included the mainland Chinese television services Xing Kong and Channel V Mainland China, together with the Fortune Star film library. The company represents the China-focused successor structure to a group of broadcasting and film-library assets that originated within Star TV, the satellite television operation established in Hong Kong in 1991. Star TV began as a joint venture between Hutchison Whampoa and Li Ka-shing and was designed to distribute entertainment programming across Asia by satellite. Its early channel portfolio included Prime Sports, Star Plus, BBC WSTV, MTV and Star Chinese Channel. In 1992, Rupert Murdoch's News Corporation acquired a controlling interest in Star Greater China and purchased the remaining shares at the beginning of 1993. Under News Corporation, the wider Star organization developed a large portfolio of Asian television services, while its Chinese-language operations became an important bridge between international media ownership and mainland Chinese audiences. The assets that later formed Star China Media were separated from the broader Star organization during a 2009 restructuring of News Corporation's Asian broadcasting businesses. The China-focused unit was organized around Xing Kong, Channel V Mainland China and the Fortune Star library. In 2010, News Corporation agreed to sell a controlling interest in those mainland-oriented assets to China Media Capital, an investment and media group led at the time by Li Ruigang, associated with Shanghai Media Group. The transaction created the Star China Media joint venture and shifted strategic control of the assets toward a Chinese media owner while retaining their connection to the Star television heritage. China Media Capital and the company's management subsequently acquired the remaining interest from 21st Century Fox in January 2014. That transaction completed the exit of 21st Century Fox from Mandarin-language entertainment television in mainland China and established the company as a substantially China-controlled media business. Its portfolio has continued to combine linear television channels with content-library exploitation, particularly through the licensing and distribution potential of Fortune Star's Chinese film holdings. The company later pursued a public-market route. Reference material describes an initial public offering process beginning in 2021 and records Hong Kong Stock Exchange acceptance of its listing application on December 29, 2022. The available material does not establish every step or date of the listing process, but identifies Star China Media with Hong Kong-listed ticker 06698.HK. Its business remains centered on Chinese-language television and filmed entertainment rather than on the broader international Star network, which has undergone substantial ownership and organizational changes since the original News Corporation era.
History
Star China Media's history is rooted in the development of Star TV in Hong Kong. Satellite Television Asian Region, commonly known as Star TV, was established in British Hong Kong in 1991 as a joint venture between Hutchison Whampoa and Li Ka-shing. The venture launched a pan-Asian, free-to-air Hollywood and entertainment-oriented service intended for audiences across Asia. Its initial channel group included Prime Sports, Star Plus, BBC WSTV, MTV and Star Chinese Channel. News Corporation entered the business in 1992 by purchasing 63.6 percent of Star Greater China for a reported 525 million US dollars. It acquired the remaining 36.4 percent on January 1, 1993. The acquisition brought Star's Greater China broadcasting assets into Rupert Murdoch's expanding international media portfolio. During the News Corporation period, the Star organization developed and operated multiple television services for Asian markets, including channels aimed at Chinese-speaking audiences. Its business model combined satellite distribution, advertising, subscription or carriage arrangements, and the acquisition and licensing of entertainment programming. In August 2009, News Corporation reorganized its Asian broadcasting operations into three broad units: Star Greater China, Star India and Fox International Channels Asia. The China-focused unit was separated from the Hong Kong headquarters structure and was assigned responsibility for assets including Xing Kong, Channel V Mainland China and the Fortune Star film library. This reorganization created the corporate and asset base from which Star China Media was formed. In August 2010, News Corporation announced the sale of a controlling stake in the mainland-oriented assets to China Media Capital. The transaction included both domestic and international versions of Xing Kong, Channel V Mainland China and the Fortune Star library. A joint venture named Star China Media was created as part of the deal. The change in ownership was strategically significant: assets developed under a global media conglomerate were placed under the control of a Chinese investment and media organization, while their established channel identities and content holdings were retained. The ownership transition was completed in January 2014, when China Media Capital and the company's management acquired the remaining interest from 21st Century Fox, the company that had inherited relevant television businesses after News Corporation's 2013 separation. The transaction marked 21st Century Fox's departure from Mandarin-language entertainment television in mainland China. Star China Media consequently became a China-controlled operator of established television brands and an important Chinese film library. The business has two principal dimensions. Its television operations involve the operation or management of Xing Kong and Channel V Mainland China, channels associated with entertainment programming for Chinese audiences. Its library business is represented by Fortune Star, whose holdings provide a long-term licensing and distribution asset separate from the day-to-day operation of linear channels. Together, these activities give Star China Media both recurring broadcast exposure and access to catalog-based content monetization. The company later moved toward a Hong Kong public offering. Reference material states that it launched an initial public offering process in 2021 and that the Hong Kong Stock Exchange accepted its listing application on December 29, 2022. The available reference does not provide a complete chronology of the offering or establish all listing details. The company is nevertheless identified with Hong Kong ticker 06698.HK. Its present identity is therefore that of a China-focused public media company whose origins lie in the pan-Asian Star TV network but whose ownership, strategic focus and operating scope are centered on Chinese-language television and film content.
- 2022Hong Kong listing application is accepted
The company's application for a Hong Kong Stock Exchange listing is reported as accepted on December 29, 2022.
- 2021Initial public offering process
Reference material identifies 2021 as the beginning of Star China Media's initial public offering process, although the available source does not provide a full offering chronology.
- 2014Remaining stake is acquired from 21st Century Fox
China Media Capital and Star China Media's management acquire the remaining interest from 21st Century Fox, completing Fox's exit from Mandarin entertainment television in mainland China.
- 2010China Media Capital takes control of the China-focused assets
News Corporation agrees to sell a controlling interest in the mainland-oriented television and film-library assets to China Media Capital, creating the Star China Media joint venture.
- 2009News Corporation restructures its Asian broadcasting operations
The China-focused assets are separated into a Star Greater China unit covering Xing Kong, Channel V Mainland China and the Fortune Star film library.
- 1993News Corporation completes its Star Greater China acquisition
News Corporation acquires the remaining interest in Star Greater China on January 1, completing its ownership of the business.
- 1992News Corporation acquires control of Star Greater China
News Corporation purchases a 63.6 percent interest in Star Greater China, beginning its period of control over the relevant regional broadcasting assets.
- 1991Star TV is established in Hong Kong
Satellite Television Asian Region, later known as Star TV, is founded as a joint venture between Hutchison Whampoa and Li Ka-shing and launches a pan-Asian entertainment service.
Products and positioning
A China-focused television and filmed-entertainment company built from the mainland-oriented assets of the former Star TV and News Corporation media businesses.
Xing KongTelevision channel
Xing Kong is a Chinese-language television service associated with Star China's Greater China broadcasting portfolio. It originated within the Star TV ecosystem and was among the principal mainland-oriented assets transferred into the Star China Media structure during the 2010 transaction with China Media Capital. The channel represents the company's linear television business and its continuing connection to the former Star Greater China operation.
Channel V Mainland ChinaTelevision channel
Channel V Mainland China was the mainland Chinese version of the Channel V music and entertainment television brand. It was included with Xing Kong and the Fortune Star library in the China-focused asset package transferred from News Corporation to China Media Capital. The service formed part of Star China Media's broadcast-channel portfolio and extended the former Star network's entertainment positioning into mainland China.
Fortune Star film libraryFilm library
The Fortune Star film library is Star China Media's principal catalog-content asset. It consists of Chinese-language film rights associated with the former Star Greater China businesses and provides opportunities for licensing, distribution and reuse across television and other authorized media outlets. Unlike a single broadcast channel, the library is a rights portfolio whose value depends on the continuing exploitation of its catalog.
Flagship businesses
- Xing Kong
- Channel V Mainland China
- Fortune Star film library
Brand decisions
- 2021Initial public offering initiativeStrategy
Star China Media pursued access to public capital markets after operating as a China Media Capital-controlled media company.
What changed. The company began an initial public offering process, according to the supplied reference material.
Aftermath. The process progressed to acceptance of a Hong Kong Stock Exchange listing application in December 2022; the complete offering chronology is not established by the available material.
- 2014Acquisition of the remaining stake from 21st Century FoxM&A
Following News Corporation's corporate separation, the relevant television businesses were held by 21st Century Fox.
What changed. China Media Capital and Star China Media's management acquired the remaining interest from 21st Century Fox.
Aftermath. The transaction completed 21st Century Fox's exit from Mandarin-language entertainment television in mainland China and made Star China Media substantially China-controlled.
- 2010Sale of controlling interest to China Media CapitalM&A
News Corporation reorganized its Asian broadcasting assets and sought a new ownership structure for its mainland China television and film-library operations.
What changed. News Corporation sold a controlling stake in Xing Kong, Channel V Mainland China and the Fortune Star film library to China Media Capital, with the assets placed in a Star China Media joint venture.
Aftermath. Control of the China-focused assets shifted toward a Chinese media-investment group while the Star-derived channel identities and film-library business continued.
Sources
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