Skip to content

Sports Direct controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

Back to profile2 entries

  1. 2020

    Frasers Group apologizes over Sports Direct store-closure actions

    Company response

    Frasers Group issued a public apology after controversy over its attempt to keep Sports Direct stores open after non-essential retailers were ordered to close. Mike Ashley said the company's communications were poor and its emails to the government were ill-judged and poorly timed.

    Company response

    • Apology — Frasers Group

      Mike Ashley has issued a public apology after his spat with the government about trying to keep his Sports Direct chain open when non-essential businesses were ordered to close.
    • Clarification — Frasers Group

      In hindsight, our emails to the government were ill-judged and poorly timed, when they clearly had much greater pressures than ours to deal with. On top of this our communications to our employees and the public on this was poor.
    • Remediation — Frasers Group

      Ashley said the company had since sought to make amends by offering its entire fleet of lorries to help deliver medical equipment and supplies for the NHS and all key workforces across government.

    Source excerpt

    • Mike Ashley has issued a public apology after his spat with the government about trying to keep his Sports Direct chain open when non-essential businesses were ordered to close.
    • In hindsight, our emails to the government were ill-judged and poorly timed, when they clearly had much greater pressures than ours to deal with. On top of this our communications to our employees and the public on this was poor.
    • Ashley said the company had since sought to make amends by offering its entire fleet of lorries to help deliver medical equipment and supplies for the NHS and all key workforces across government.
  2. 2015

    Shirebrook warehouse labor-conditions controversy

    A Channel 4 Dispatches investigation alleged harsh working conditions at Sports Direct's Shirebrook warehouse and compared aspects of employment there to sweatshop or Victorian-era conditions. The allegations led to sustained scrutiny of labor practices.