South of the Border controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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Criticism of Pedro and historic advertising
The Pedro mascot and some historic billboard messages have been criticized as stereotypical, culturally offensive, or racist portrayals of Mexicans and Mexico. Scholars and commentators have linked the imagery to older traditions of ethnic caricature, while the attraction's founder characterized it as humorous and non-malicious.