Recent events
Recent events tied to this brand in public sources.
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2026
ASOS confirms customer data breach linked to stolen employee credentials
UK fashion retailer ASOS notified customers that a threat actor had accessed personal and customer account data in an October 6 data breach, and confirmed in an October 8 email that payment information was not compromised and that operations were not affected. ASOS discovered the attacker obtained an employee's login credentials by impersonating a trusted contact and used them to access information on certain third-party platforms used by ASOS, which enabled the threat actor to send a legitimate-looking push notification to customers. In a London Stock Exchange statement published on October 6, ASOS said it is investigating the third-party platforms used to communicate with customers. Snowflake said it began an investigation after becoming aware of the push notification and found no compromise of its platform, while the threat actor, using the names 'Xuanyewen' and 'Xuanye group,' told the BBC that a Simon AI instance was compromised to gain access to the data; the BBC did not say whether the sample data it received had been verified by cybersecurity experts.
2026
Unauthorized push notification sent to Asos app users in apparent extortion attempt
On 6 October 2026, unauthorized pop-up messages appeared on Asos app users' screens across the UK, apparently sent by hackers calling themselves Xuanye who claimed to have fully compromised Asos's Snowflake instance and threatened to leak it unless engaged. Asos said it took immediate action to restrict the apparent hackers' access, was investigating with advisers and relevant authorities, and told customers any accessed information may include basic personal information such as name and contact details, while saying it did not believe payment-card information or account passwords were impacted. Asos emailed customers apologising for the unauthorised push notification; data storage company Snowflake said its investigations found no compromise of its platform.
2026
Snowflake launches dynamic model routing and expanded open models for Cortex AI
Snowflake announced on Tuesday, August 18, two new features for its Snowflake Cortex AI platform: dynamic model routing and an expanded set of open models, including DeepSeek-V4-Flash and GLM-5.3 in private preview. The dynamic model routing feature, delivered through the Cortex AI Gateway, automatically selects the most cost-effective AI model for each task step, and Snowflake said an internal evaluation showed up to three times better token efficiency on dbt pipeline workloads and about 25% lower token usage in coding workloads.
2026
Saviynt launches Snowflake integration for AI agent risk
Saviynt launched an integration with Snowflake designed to help organisations connect, govern and audit AI agents operating across business systems and platforms.
2021
Snowflake launches Media Data Cloud
Snowflake announced the launch of Media Data Cloud, a data collaboration offering for the media and advertising ecosystem.
2021
Snowflake and Anaconda announce partnership
Snowflake partnered with Anaconda to help data scientists run analytics inside Snowflake databases.
2021
Britive and Snowflake announce data-analysis partnership
Britive and Snowflake announced a partnership to launch the “Bring Your Own Snowflake” program, enabling joint customers to analyze identity and access data using a Snowflake security data lake.
2021
BDEX partners with Snowflake
BDEX announced a partnership with Snowflake through which Snowflake users would gain access to BDEX's Identity Graph to match identity data with their datasets and expand audience reach.
2021
Equifax partners with Snowflake to make data available on its marketplace
Equifax partnered with Snowflake to make selected Equifax data assets available through Snowflake Data Marketplace; the source says customers can now access the datasets.
2021
Servian wins Snowflake Partner of the Year award
Servian received the 2021 Snowflake Partner of the Year award, which Snowflake presented during its 2021 Partner Summit.
2021
Talend and Snowflake announce data-quality collaboration
Talend announced that it is working with Snowflake to provide data-quality capabilities inside Snowflake environments.
2021
Alation and Snowflake plan platform integration and go-to-market initiatives
Alation and Snowflake plan to integrate their platforms and undertake joint go-to-market initiatives; the source describes these actions as planned, not completed.
2021
Subex and Snowflake announce analytics partnership
Subex announced a partnership with Snowflake to combine their capabilities and bring AI-driven Augmented Analytics to enterprises through Subex's HyperSense platform.
2021
TigerGraph announces Snowflake and Tableau connectors
TigerGraph announced connectors for Snowflake and Tableau, enabling users to access relationship analytics from those services' dashboards.
2021
Qlik and Snowflake deepen partnership with joint SAP data solution
Qlik and Snowflake deepened their partnership with a joint solution for ingesting and onboarding analytics-ready SAP data to Snowflake through Qlik Data Integration.
2021
SSB partners with Snowflake on data warehouse solution
SSB partnered with Snowflake to provide a next-generation data warehouse for professional sports organizations, collegiate athletics and higher education institutions; the migration was planned to take place over the next year.
2021
WANdisco and Snowflake announce data migration partnership
WANdisco and Snowflake announced a partnership to automate, accelerate, and simplify migration of on-premises Hadoop analytics workloads to Snowflake's data platform.
2021
Exabeam partners with Snowflake on security analytics
Exabeam partnered with Snowflake to augment Snowflake data lakes with Exabeam security analytics and automation, including through a Cloud Connector for Snowflake.
2021
Snowflake and Saturn Cloud announce strategic alliance and product integration
Snowflake and Saturn Cloud announced a strategic alliance and product integration intended to provide tools for data science and machine-learning teams.
2020
Affinio announces strategic partnership with Snowflake
Affinio announced a strategic partnership with Snowflake to provide AI-powered insights to joint customers on the Snowflake Data Marketplace. Affinio's ATON technology enables analytics on Snowflake's data platform.