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Smyths Toys controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2021

    Tesco and Smyths Toys recall baby rattle over choking hazard

    Recall announced

    Tesco and Smyths Toys recalled the Clementoni Blooming Flower Rattle as a precaution after a white decoration on the toy was reported as potentially detachable and posing a choking hazard. Both retailers offered customers a full refund on return.

    Company response

    • Refund or compensation — Tesco

      Tesco customers can return it to their nearest store with or without a receipt to receive a full refund.
    • Refund or compensation — Smyths Toys

      Please return your product to your local Smyths Toys Superstores for a full refund.

    Source excerpt

    • Tesco customers can return it to their nearest store with or without a receipt to receive a full refund.
    • Both Tesco and Smyths Toys have recalled the Clementoni Blooming Flower Rattle as a precautionary measure for a potential choking hazard.
    • A safety notice from Tesco states that a white decoration on the front of the toy may detach, which babies could then choke on.
  2. 2020

    EA responds to criticism of FIFA Points advertising in a children's catalogue

    Company response

    After criticism of FIFA Points advertising in a children's toys catalogue, EA said the advertisement had appeared in an environment where it should not have and that it had begun an immediate review of future media placements.

    Stated objective. EA said it was working to ensure its marketing better reflected its responsibility for younger players' experience.

    Company response

    • Investigation — EA

      We have also undertaken an immediate review of all future media placements
    • Remediation — EA

      We have been working diligently with Smyths to ensure this advertisement is not distributed in any remaining copies of their 2020 catalogue.

    Source excerpt

    • The tweets have sparked negativity on both Twitter and forums such as Reddit, with EA accused of "normalising in-game purchases for kids" in an unethical way.
    • We have also undertaken an immediate review of all future media placements and are working to ensure each of our marketing efforts better reflects the responsibility we take for the experience of our younger players.
    • We have been working diligently with Smyths to ensure this advertisement is not distributed in any remaining copies of their 2020 catalogue.