Recent events
Recent events tied to this brand in public sources.
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2021
SmileDirectClub partners with Dr. Amira Ogunleye
SmileDirectClub announced that cosmetic dentist and oral-care thought leader Dr. Amira Ogunleye will partner with the company to advocate for access to affordable, safe, and effective dental care and educate patients and colleagues about its telehealth platform.
2021
SmileDirectClub launches SmileBus in the UK
SmileDirectClub announced the launch of SmileBus, a mobile clinic that offers free appointments and 3D imaging. The service began its UK tour in Scotland, followed by England, in May 2021.
2021
SmileDirectClub partners with Green Shield Canada for in-network coverage
SmileDirectClub partnered with Green Shield Canada to provide in-network coverage of SmileDirectClub's remote orthodontic care to individuals insured under Green Shield Canada dental plans.
2020
Hulu unveils GatewayGo interactive ad format
Hulu unveiled GatewayGo, an interactive ad format that lets viewers seek more information from an ad by scanning QR codes or signing up for push notifications. The first advertisers named were SmileDirectClub, The RealReal and Sweetgreen.
2020
SmileDirectClub sues NBC Universal over coverage
SmileDirectClub filed a lawsuit seeking approximately $2.8 billion from NBC Universal, alleging that reports about its teeth-straightening products contained defamatory statements. NBC News said it stood by its reporting and considered the claim meritless.
2020
SmileDirectClub opens facility for medical-supply production
SmileDirectClub opened its manufacturing facility to work with medical supply companies and health organizations on increasing production of medical supplies for the COVID-19 pandemic.
2020
SmileDirectClub reports fourth-quarter results
SmileDirectClub reported a net loss of $97 million and net revenue of $197 million for the fourth quarter, which ended in December. The report said the company missed analyst expectations.