ShopBack controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2026
ShopBack apologizes for TikTok ad
Company response
ShopBack issued an apology regarding a TikTok advertisement after the ad drew criticism for not adequately representing Indian culture. The brand acknowledged that the selected ad was misleading and in poor taste, and stated that it had taken the advertisement down. The incident is recorded as a controversy note concerning the advertisement's representation and content, with ShopBack accepting responsibility for the matter.
ShopBack apologized for a TikTok ad after criticism that it did not adequately represent Indian culture, acknowledged that the selected ad was misleading and in poor taste, and said it had taken the ad down.
Company response
Apology — ShopBack
We sincerely apologise for the TikTok Ad released on 1 April 2021 which might have caused feelings of confusion and frustration, amongst other emotions, within our community.
Remediation — ShopBack
We have since taken it down.
Source excerpt
The selected snippet for the TikTok ad failed to represent this. Upon reflection, we fully acknowledge that the selected TikTok ad was misleading and chosen in poor taste. We have since taken it down.
ShopBack has issued an apology, after it was called out for its TikTok ad that featured a Bollywood-inspired dance.
This comes after a TikTok user @krazzysingh and social media influencer Preeti Nair criticised ShopBack's TikTok ad for not being fully-representative of the Indian culture.
2020
ShopBack customer data breach
ShopBack suffered a data breach on 17 September 2020 and notified customers on 25 September. The incident created a customer-security and trust issue. The supplied reference does not establish the full scope of affected information or any final regulatory outcome.