SHISEIDO controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2023
Chinese consumer backlash connected with Fukushima water release
After Japan began releasing treated water associated with the Fukushima Daiichi nuclear plant, political and consumer opposition in China affected demand for Japanese cosmetics. Shiseido cited the market impact when cutting its profit outlook, making the episode a significant reputational and commercial controversy for the group.
2017
NARS animal-testing controversy in China
NARS, a Shiseido-owned brand, announced that it would enter China even though animal testing could be required by law for some products. The announcement was criticized because it appeared inconsistent with the brand’s general position that it does not test on animals except where legally required.