Recent events
Recent events tied to this brand in public sources.
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2026
Shein reaches US$100 million settlement with the FTC
Shein agreed to a US$100 million settlement with the U.S. Federal Trade Commission over an investigation. The supplied evidence does not specify the investigation’s subject or any findings.
2026
Shein partners with Unicommerce for Middle Eastern sellers
Shein launched a partnership with Unicommerce to provide regional sellers on Shein Marketplace with operational technology and infrastructure.
2026
Shein launches Hong Kong IPO at valuation of up to $27bn
Fast-fashion retailer Shein launched its Hong Kong IPO on Monday, aiming to raise up to HK$13.86 billion ($1.77 billion) at a valuation of up to $27 billion, roughly 70% below its near $100 billion private market peak four years earlier.
2026
Cfius opens national security review of Shein's Everlane acquisition
The Committee on Foreign Investment in the United States (Cfius), led by the US Treasury Department, has opened a national security review of Shein's acquisition of US apparel retailer Everlane, according to people familiar with the matter cited by Bloomberg on Monday, August 24. The review focuses on potential national security issues, including Everlane's handling of Americans' personal data. Shein said it is committed to complying with all applicable laws and regulations in the markets where it operates.
2026
Shein completed $80 million acquisition of Everlane
Shein completed its $80 million acquisition of US apparel retailer Everlane in May, according to people familiar with the matter cited by Bloomberg. Shein proactively asked the Committee on Foreign Investment in the United States (Cfius) to review the deal, an unusual step since companies typically seek Cfius approval before closing.
2021
SHEIN announced a planned SHEIN X KIMBLE collection debut
SHEIN said the SHEIN X KIMBLE collection was scheduled to debut on its app and website in October; the source presents this as a planned release, not a completed launch.
2021
SHEIN 10.10 anniversary sale
SHEIN ran an anniversary sale from October 4 to 10, 2021, offering up to 80% off selected designs.
2021
SHEIN announces SHEIN X ALMAHRA summer collection
SHEIN announced its exclusive SHEIN X ALMAHRA Inspiration Collection, a collaboration with Bahraini actress Almahra, scheduled to launch on August 5, 2021.
2020
Shein responds to backlash over swastika-shaped necklace
Shein apologized after backlash over selling a necklace it described as a Buddhist symbol, saying the item was hurtful and offensive to many customers. Shein said it had removed the item and was making internal changes to prevent a recurrence.
2020
SHEIN apologizes for swastika necklaces and removes the product
SHEIN apologized for selling gold necklaces bearing a Buddhist swastika, saying it understood the symbols could be confused and that it had removed the product from its website.
2020
Shein apologizes and removes prayer mats after backlash
After criticism for advertising Islamic prayer mats as home decor and labeling them “frilled Greek carpets,” Shein apologized and removed the items from its site.
2020
SHEIN faces backlash over prayer mats listed as decorative rugs
SHEIN faced public criticism after listing Muslim prayer mats as decorative rugs. The company said it made a serious mistake, apologized, removed the products from its website, and asked its vendor to stop selling them to others.
2020
India bans TikTok and other Chinese apps
The Indian government decided to ban 59 Chinese applications, including TikTok, Shareit, Shein and WeChat.