Shein controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2026
Cfius opens national security review of Shein's Everlane acquisition
Investigation
The Committee on Foreign Investment in the United States (Cfius), led by the US Treasury Department, has opened a national security review of Shein's acquisition of US apparel retailer Everlane, according to people familiar with the matter cited by Bloomberg on Monday, August 24. The review focuses on potential national security issues, including Everlane's handling of Americans' personal data. Shein said it is committed to complying with all applicable laws and regulations in the markets where it operates.
Company response
Clarification — Shein
Shein发言人称,公司“致力于遵守业务所在市场所有适用的法律法规”。
Source excerpt
彭博社引述知情者透露,创立于中国的快时尚电商平台希音(Shein)寻求批准收购美国服装零售商Everlane后,美国当局正对这笔收购展开国家安全审查。
Shein发言人称,公司“致力于遵守业务所在市场所有适用的法律法规”。
据一名知情者说,Cfius的审查重点是Shein收购Everlane所涉及的潜在国家安全问题,Everlane处理美国人的个人数据。
2026
Shein reaches US$100 million settlement with the FTC
Settlement
Shein agreed to a US$100 million settlement with the U.S. Federal Trade Commission in connection with an investigation. The available information does not specify the subject of the investigation or any findings reached by the agency. The settlement figure was reported at US$100 million. No further details on the terms, the conduct at issue, or the outcome of the investigation were provided in the source material.
Source excerpt
Shein has agreed to a US$100 million settlement with the U.S. Federal Trade Commission over an investigation
2023
Backlash over influencer facility visit
An influencer trip designed to showcase Shein facilities in China was criticized online as promotional and inadequate in addressing allegations about working conditions.
2020
Shein responds to backlash over swastika-shaped necklace
Company response
Shein apologized after facing backlash for selling a necklace that it described as a Buddhist symbol, stating that the item was hurtful and offensive to many customers. The company said it had removed the item and was making internal changes to prevent a recurrence.
Shein apologized after backlash over selling a necklace it described as a Buddhist symbol, saying the item was hurtful and offensive to many customers. Shein said it had removed the item and was making internal changes to prevent a recurrence.
Stated objective. Prevent a similar mistake from happening again.
Company response
Apology — Shein
“We made a gigantic mistake by selling a product that’s hurtful and offensive to many of you, and we’re so, so sorry.”
Remediation — Shein
The item was removed as soon as we discovered this mistake
Remediation — Shein
we’re making major internal changes so this does not happen again.
Source excerpt
Fast-fashion brand Shein posted an apology on its Instagram page Friday morning after coming under extreme backlash for selling a “metal pendant necklace” that appears to be in the shape of a swastika, on its website.
we’re making major internal changes so this does not happen again.
“We made a gigantic mistake by selling a product that’s hurtful and offensive to many of you, and we’re so, so sorry.”
2020
SHEIN apologizes for swastika necklaces and removes the product
Company response
In July 2020, the clothing retailer SHEIN apologized for selling gold necklaces bearing a Buddhist swastika symbol. The company stated that it understood the symbols could be confused with other meanings and that it had removed the product from its website. The apology and removal followed criticism of the item's listing. SHEIN did not provide further details in the statement as reported.
Company response
Apology — SHEIN
A national online retailer, SHEIN apologized yesterday for selling gold swastika necklaces on its website.
Remediation — SHEIN
However, because we understand the two symbols can be confused, and one is highly offensive, we have removed the product from our site.
Source excerpt
A national online retailer, SHEIN apologized yesterday for selling gold swastika necklaces on its website.
However, because we understand the two symbols can be confused, and one is highly offensive, we have removed the product from our site.
2020
SHEIN faces backlash over prayer mats listed as decorative rugs
Public backlash
SHEIN faced public criticism after listing Muslim prayer mats as decorative rugs. The company said it made a serious mistake, apologized, removed the products from its website, and asked its vendor to stop selling them to others.
Company response
Apology — Shein
we made a serious mistake recently by selling prayer mats as decorative rugs on our site. We understand this was a highly offensive oversight and are truly sorry.
Remediation — Shein
Since it was brought to our attention, we immediately removed the products from our website and asked our vendor to stop selling to others
Source excerpt
International fashion brand Shein recently came under fire for selling Muslim prayer mats as decorative rugs.
This was subsequently discovered by many Twitter users who went on to heavily condemn the company's actions with some accusing it bigotry and ignorance.
2020
Shein apologizes and removes prayer mats after backlash
Company response
After criticism for advertising Islamic prayer mats as home decor and labeling them “frilled Greek carpets,” Shein apologized and removed the items from its site.
Company response
Apology — Shein
Reacting to the furore, the brand on Monday apologised via a statement posted on Instagram to its more than 11m followers.
Remediation — Shein
It also removed the prayer mat items from its site.
Source excerpt
It also removed the prayer mat items from its site.
The mats being sold were labelled as "frilled Greek carpets" and had pictures of the Kabaa on them.
Online fashion retailer Shein has apologised after coming under heavy criticism for advertising Islamic prayer mats as home decor on its site.
Labor and human-rights allegations
Shein has faced reports and criticism concerning alleged sweatshop conditions, child labor, forced labor risks, and broader labor-rights issues in its supplier network.
Intellectual-property and design-copying disputes
The company has been accused by designers, brands, and competitors of copying designs, trademarks, product images, and online listings, leading to lawsuits and public criticism.
Product-safety and regulatory concerns
Shein has faced product-safety scrutiny and criticism related to compliance, labeling, and the sale of goods across multiple jurisdictions.
Customs and tax-treatment controversy
Shein's cross-border parcel model has been discussed in connection with the United States de minimis exemption and allegations or concerns about tax and customs advantages.