SheaMoisture controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2017
Backlash over the “Break free from hair hate” advertisement
SheaMoisture faced criticism after releasing an advertisement featuring mostly white women and one racially ambiguous woman, with limited representation of the Black women and varied textured-hair consumers central to the brand’s identity. The company issued an apology and admitted that it had mishandled the campaign.