SetpointHQ
Recruitment marketing specialist with three product families.
Last updated September 1, 2026
Overview
SetpointHQ is a recruitment marketing specialist, not a marketing agency that does recruitment work. It offers tools, consulting, and AI visibility tracking for employer brands.
History
SetpointHQ is led by Andy Pirie, who has twenty years inside recruitment marketing, in-house and agency, across healthcare, social care, logistics, retail and light industrial. The company exists to close the gap between the tools available to in-house practitioners and the complexity of the job, and the agencies offering to help were marketing generalists running recruitment as a sub-discipline. Three product families address it at three engagement shapes: tools for the people doing the work, consulting for the teams building the function, and AI visibility tracking for the brands whose human-era reputation hasn’t caught up to the AI-era one.
Sources
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