Seoul Milk controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2026
Seoul Milk parent apologizes for advertisement
Company response
Seoul Milk's parent company, Seoul Dairy Cooperative, apologized to consumers who felt uncomfortable with a milk advertisement that likened women to cows and showed a man secretly filming them. The company said it would take extra care to prevent similar incidents; the ad had been deleted from Seoul Milk's YouTube channel.
Company response
Apology — Seoul Dairy Cooperative
In a statement on its website, Seoul Milk's parent company, Seoul Dairy Cooperative, sincerely apologised to everyone who felt uncomfortable about its milk ad uploaded onto its official YouTube channel 29 November.
Remediation — Seoul Dairy Cooperative
We are taking this matter seriously and will take extra care to prevent similar incidences in the future
Source excerpt
While the video has been deleted from Seoul Milk's YouTube channel, the clip is still circulating online.
Leading South Korean dairy brand Seoul Milk has apologised for an ad that likened women to cows and showed a man secretly filming them.
In a statement on its website, Seoul Milk's parent company, Seoul Dairy Cooperative, sincerely apologised to everyone who felt uncomfortable about its milk ad uploaded onto its official YouTube channel 29 November.
2021
Seoul Milk faces backlash over advertisement
Public backlash
Seoul Milk faced criticism over an advertisement that viewers said appeared to liken women to cows and evoked concerns about secret filming. The company apologized, said it would conduct an internal review, and removed the video from its YouTube channel.
Company response
Apology — Seoul Dairy Cooperative
Seoul Dairy Cooperative, the owner of the milk brand Seoul Milk, apologized last week “to every consumer who felt disturbed” by the ad
Investigation — Seoul Dairy Cooperative
and said it would conduct an internal review.
Remediation — Seoul Dairy Cooperative
The company removed the video from its YouTube channel
Source excerpt
A leading dairy company in South Korea is embroiled in controversy over one of its advertisements, which appears to liken women to cows and has reminded some users of the national problem of spy cameras.
On social media, users accused the company of tone-deafness and encouraged Seoul Milk customers to switch to a competitor, Maeil Milk.
2006
Legal sanctions following nude yogurt promotion
Authorities investigated a portion of Seoul Milk's 2003 nude promotional performance as performative obscenity. The marketing department head received a five-million-won fine, while each nude model received a 500,000-won fine.