Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
Back to profile3 entries
2026
Player backlash against Total War: Shogun 2 - Complete Edition on Steam
Public backlash
The Steam page for Total War: Shogun 2 - Complete Edition was flooded with negative reviews amid player outrage over the delisting of the original Shogun 2 and criticism of bugs, quality-of-life issues, and supposed use of generative AI in the game.
Company response
Apology — Sega
Sega has delisted the Complete Edition, apologized to fans, and promised to relist the original version.
Remediation — Sega and Creative Assembly
Sega and Creative Assembly fully delisted Shogun 2 - Complete Edition from Steam and went about
Investigation — Sega and Creative Assembly
Sega and Creative Assembly are investigating the issues in Total War: Shogun 2 - Complete Edition and will aim for a new release at a later date.
Source excerpt
Sega delisted Shogun 2 Complete Edition on Steam after its page was flooded with negative reviews, and it has reinstated the original version of the game.
Following outrage over the delisting of the original and critical response to bugs, quality-of-life issues, and supposed use of gen AI in the game, Sega has delisted the Complete Edition, apologized to fans, and promised to relist the original version.
Sega posted its official response to the backlash on Shogun 2 Complete Edition from its main social media
2020
Sega responds to criticism of Golden Axed listing
Company response
Sega said it amended the Steam entry for the Golden Axed prototype, removed a line that could be taken as a slur on the development, and clarified that the comment referred to the PC ported build rather than the quality of the original work. This followed original developer Tim Dawson’s criticism of the release’s presentation and his account of working under crunch conditions.
Company response
Clarification — SEGA Europe
We've removed the line from the Steam copy that could have been taken as a slur on the development and would like to reassure everyone that it was intended as a comment on the build we had ported to PC, not the quality of the original work.
Remediation — SEGA Europe
Sega has responded, sending us this statement, saying that it has amended the Steam entry:
Source excerpt
Sega has responded, sending us this statement, saying that it has amended the Steam entry:
This project was my personal nexus of nightmare hours, inept management, industry realisations and heroics achieved with a small team under unreasonable conditions, so it's an odd feeling to see it surface eight years later without context, credits and with a joke title sequence,” said Dawson on Twitter.
2020
Manchester United sues Sega and Sports Interactive over Football Manager
Lawsuit filed
Manchester United sued Sega and developer Sports Interactive over use of the club's name and logo in Football Manager, accusing them of trademark infringement. Sega and Sports Interactive said the references were legitimate and had been used since 1992 without complaint.
Company response
Denial — Sega
In response, Sega and Sports Interactive claim that the logo and name are a "legitimate reference," and that both Football Manager and Championship manager have used the references since 1992 "without complaint by the claimant,"
Source excerpt
In response, Sega and Sports Interactive claim that the logo and name are a "legitimate reference," and that both Football Manager and Championship manager have used the references since 1992 "without complaint by the claimant,"
Manchester United is suing Sega and developer Sports Interactive over the use of the club's name and logo in Football Manager, accusing the companies of trademark infringement.