Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2016
Alleged HIKE embezzlement and unpaid manufacturers
SBENU faced a financial crisis while reportedly spending heavily on celebrity and esports sponsorships and failing to pay manufacturers in full. The company alleged that the HIKE agency had embezzled approximately US$7.1 million and that this contributed to the unpaid obligations. The available source does not establish the final legal outcome.