Sarga.co

Sarga.co is the operating name of PT Kuda Pacu Indonesia, an Indonesian sports-industry company within Sarga Group. Founded in 2023 by Aryo Djojohadikusumo, who is also identified as chairman of the Equestrian Association of Indonesia (PORDASI), the company was created to help preserve, rebuild, develop, and popularize equestrian sport in Indonesia. Its work combines event organization, sports promotion, competition development, and the creation of a more coherent national racing calendar. During its first two years, Sarga.co worked with PORDASI on a broad range of equestrian activities. These included horse racing, dressage, eventing, show jumping, and horseback archery. This initial scope positioned the company as a general equestrian event organizer and promoter rather than solely as a racing operator. The collaboration with PORDASI connected its events with Indonesia's established national equestrian governance structure. In 2025, Sarga.co narrowed its principal focus to horse racing. The strategic shift responded to the declining visibility and popularity of Indonesian horse racing since the fall of President Soeharto. From 2025 onward, Sarga.co and PORDASI consolidated Indonesia's national horse-racing calendar into Indonesia's Horse Racing, a series intended to give the sport a clearer competitive structure and stronger public profile. The program includes established and developing races such as the Jateng Derby, the Triple Crown series, the Indonesia Derby, the Pertiwi Cup, and the Kejurnas PORDASI series. The King's Cup series was scheduled to form part of the program from 2026. Beyond race meetings, Sarga.co has developed recognition programs intended to celebrate participants and achievements across the equestrian ecosystem. Its Indonesia Rising Stars Award program includes the Equine Awards, which recognize achievements by Indonesian athletes and teams across equine sports; the Sarga IHR Awards, which honor leading horses, jockeys, trainers, and stables from the preceding Indonesia's Horse Racing season; and the IHR Badge of Honor, which recognizes individuals who own a significant number of race horses. Sarga.co's positioning is therefore centered on sports development and promotion rather than the sale of consumer products. Its principal activities are the staging and promotion of competitions, the packaging of national racing properties, and the recognition of athletes, horses, owners, trainers, and stables. Publicly available reference material does not establish detailed information about its corporate ownership, headquarters, revenue, staffing, or international operations. The available record describes an Indonesia-focused organization whose current identity is closely associated with the rebuilding and professional presentation of horse racing in Indonesia.

Sarga.co was established in Indonesia in 2023 under the legal entity PT Kuda Pacu Indonesia. The company was founded by Aryo Djojohadikusumo, who is also associated with the leadership of the Equestrian Association of Indonesia, known as PORDASI. Its founding purpose was to preserve and rebuild Indonesia's equestrian tradition while developing contemporary structures capable of attracting wider public and sporting interest. In 2023 and 2024, Sarga.co operated across several equestrian disciplines in cooperation with PORDASI. Its event activity covered horse racing as well as dressage, eventing, show jumping, and horseback archery. This broad early portfolio reflected an effort to support equestrian sport as a wider ecosystem rather than treating racing as an isolated competition category. The company changed emphasis in 2025, moving to an exclusive focus on horse racing. The shift took place against a background in which horse racing in Indonesia had reportedly lost popularity after the fall of Soeharto. Sarga.co and PORDASI subsequently organized Indonesia's national racing calendar as Indonesia's Horse Racing series. The series brings together a number of races and championship structures, including the Jateng Derby, the Triple Crown series, the Indonesia Derby, the Pertiwi Cup, and the Kejurnas PORDASI series. The King's Cup series was identified as an addition from 2026. Sarga.co also established the Indonesia Rising Stars Award as a recognition platform for the country's equestrian community. Its constituent programs include the Equine Awards, which recognize accomplishments by Indonesian athletes and teams across equine disciplines; the Sarga IHR Awards, which assess leading horses, jockeys, trainers, and stables from the previous Indonesia's Horse Racing season; and the IHR Badge of Honor, awarded to individuals with significant race-horse ownership. These awards complement the company's event activity by giving visibility to both sporting performance and the wider network of owners and professionals supporting racing. The available public material presents Sarga.co as a developing Indonesian sports-marketing and event-management company. It does not provide verified information on revenue, employee numbers, headquarters, detailed ownership, or operations outside Indonesia. Its documented history is primarily defined by its collaboration with PORDASI, its 2025 specialization in horse racing, and its effort to build a recognizable national racing series and awards framework.

1. 2026King's Cup series identified for inclusion

   The King's Cup series was identified as part of Indonesia's Horse Racing from 2026.

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2. 2025Shift to horse-racing specialization

   The company narrowed its focus to horse racing and worked with PORDASI to consolidate the national calendar into Indonesia's Horse Racing.

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3. 2025National racing series expanded

   The organized program included the Jateng Derby, Triple Crown series, Indonesia Derby, Pertiwi Cup, and Kejurnas PORDASI series.

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4. 2023Company founded

   PT Kuda Pacu Indonesia began operating under the Sarga.co name, with Aryo Djojohadikusumo identified as its founder.

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5. 2023Launch of collaborative equestrian events

   Sarga.co began organizing equestrian activities with PORDASI across horse racing and other disciplines, including dressage, eventing, show jumping, and horseback archery.

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An Indonesia-focused equestrian sports organizer and promoter seeking to rebuild the visibility, structure, and public appeal of horse racing through national competition series, event partnerships, and awards.

• Indonesia's Horse RacingHorse-racing series2025

  A national horse-racing program organized by Sarga.co in collaboration with PORDASI. It brings multiple Indonesian races and championship formats into a more unified calendar, including the Jateng Derby, Triple Crown series, Indonesia Derby, Pertiwi Cup, and Kejurnas PORDASI series. The King's Cup series was identified for inclusion from 2026.

• Indonesia Rising Stars AwardEquestrian awards

  An awards platform established by Sarga.co to recognize achievements and notable contributors in Indonesian equestrian sport. Its programs include the Equine Awards, the Sarga IHR Awards for horses, jockeys, trainers, and stables, and the IHR Badge of Honor for significant race-horse owners.

• 2025Concentration on horse racingStrategy

  After organizing events across several equestrian disciplines in 2023 and 2024, Sarga.co operated in an Indonesian horse-racing environment described as having declined in popularity since the fall of Soeharto.

  What changed. The company shifted its focus exclusively to horse racing and worked with PORDASI to structure the national calendar as Indonesia's Horse Racing.

  Aftermath. The strategy established horse racing as Sarga.co's central public-facing activity and linked its brand to a portfolio of national races and series.

  Source

1. Sarga.co
2. Sarga.co official website