Recent events
Recent events tied to this brand in public sources.
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2026
Sanrio cuts ties with Japanese spy show
The Hello Kitty company cut ties with a Japanese spy show after an outcry in China.
2026
Sanrio ends collaboration with VIVANT
Sanrio announced that it was ending its collaboration with VIVANT, including all subsequent projects and promotional activities, after the collaboration drew public concern. Sanrio apologized for the concern and said it would strengthen its review process for future collaborations.
2022
Sanrio announces Sailor Moon collaboration
Sanrio announced an upcoming collaboration with Pretty Guardian Sailor Moon for the series’ 30th anniversary. The collaboration will feature six Sanrio mascots alongside the Senshi, with products planned for launch in summer 2022.
2022
Razer and Sanrio collaborate on Hello Kitty and Friends gaming devices
Razer and Sanrio collaborated on a Hello Kitty and Friends collection of gaming devices, including headsets, a gaming chair and a lumbar cushion.
2021
Dr. Martens and Sanrio expand Hello Kitty collaboration
Dr. Martens expanded its collaborative partnership with Sanrio’s Hello Kitty brand for a new collection featuring the extended Hello Kitty and Friends character line-up on footwear.
2020
Sanrio partners with Cribstar on Mr Men Little Miss collection
Sanrio partnered with London-based children’s clothing brand Cribstar on an exclusive capsule collection inspired by Mr Men Little Miss.
2020
DHC launches Sanrio-themed lip balm sets in Taiwan
Taiwan DHC introduced limited-edition lip balm sets featuring packaging with Hello Kitty, Little Twin Stars and My Melody designs, offered in pink, yellow and green versions.
2020
Funko introduces Pride 2020 Pop figure collection
Funko introduced a Pride-themed Pop figure collection featuring Batman, SpongeBob SquarePants, and Hello Kitty figures with rainbow coloring; pre-orders were live and shipping was slated for July.
2019
OPI and Sanrio announce 2019 Hello Kitty nail collection
OPI announced a 2019 Hello Kitty collection created with Sanrio, featuring 12 signature shades and three festive glitters. The release said the collection would be available beginning October 2019.
2019
Oni Press announces Gudetama comics
Oni Press announced the first comic books featuring Gudetama, beginning with “Gudetama: Love for the Lazy,” planned for release in 2020 as the first volume in a series of comics guides.