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Rovira Biscuits Corporation controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 1980

    Keebler litigation over the phrase Export Sodas

    Keebler Corporation alleged that Rovira's labels improperly used the words "export sodas." The appellate court ruled in Rovira's favor, finding that the phrase had become generic among Puerto Rican consumers for the relevant type of cracker and that a genericness defense was available.

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