Rice Krispies controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2018
Consumer backlash over South African reformulation
Replacing the original South African cereal with Rice Krispies Vanilla led to strong public complaints about taste and sweetness. The original product was eventually restored through imports.
2011
Rice Krispies class-action settlement
Kellogg reportedly agreed to pay $5 million to settle consolidated private litigation alleging that Rice Krispies advertisements falsely represented immune-system benefits and failed to adequately explain the relationship between those claims and the product's sugar or high-fructose-corn-syrup content.
2010
Unsubstantiated immunity and health claims
The Federal Trade Commission found that health-related claims on Rice Krispies packaging and advertising were unsubstantiated or misleading, including claims that the cereal helped support children's immunity.
2010
FTC action over Rice Krispies advertising
The FTC said Kellogg had made questionable immunity-related claims and required expanded advertising restrictions. The action followed an earlier FTC matter involving health claims for another Kellogg cereal.
2009
Immunity-related health claims
Kellogg promoted Rice Krispies packaging with claims that the cereal helped support children's immunity and contained nutrients needed to help families stay healthy. The Oregon attorney general challenged the claims; the company reportedly agreed to destroy about two million packages and donate cereal.