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Reebok controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2020

    Adidas pledges hiring and investment measures addressing racial inequity

    Company response

    Adidas pledged to invest $20 million in the Black community in the United States and ensure that at least 30 percent of new US jobs at Adidas and Reebok are filled by Black and Latino people. The company said it must do more to fight racism and improve its company culture.

    Stated objective. Fight racism and improve company culture to ensure equity, diversity and opportunity.

    Source excerpt

    • The Adidas managing board said in a statement it recognised the contribution of the black community to its success, but admitted the company must do more to fight racism and improve company culture to ensure equity, diversity and opportunity.
    • Adidas has pledged to invest $20 million in the black community in the United States and make sure that at least 30 percent of all new US jobs are filled with black and Latino people at its Adidas and Reebok brands.
  2. 2011

    FTC settles charges over Reebok toning-shoe claims

    The U.S. Federal Trade Commission said Reebok had agreed to provide refunds or credits and stop using unsupported claims about the effects of EasyTone and RunTone footwear.

  3. 2011

    EasyTone and RunTone advertising settlement

    The U.S. Federal Trade Commission alleged that Reebok’s advertising made unsupported claims about the ability of toning shoes to strengthen muscles and promote weight loss. Reebok agreed to provide refunds or credits and to stop making the challenged claims.